Mktg 351 Ch.2

Front 1

High Prices Caused by the Following Factors

Back 1

High Costs of distribution+high costs of advetising/promotion+excessive markups

Front 2

Deceptive Pricing

Back 2

Falsely Advertising “Factory” or “Wholesale” Prices+Large Reduction From Phony High List Price

Front 3

Deceptive Promotion

Back 3

Overstating the Product’s Features+Luring Customers to the Store for Out-of-Stock Bargains etc.

Front 4

Deceptive Packaging

Back 4

Exaggerating Package Contents+Not Filling Package to the Top+Using Misleading Labeling

Front 5

High Prices Caused by the Following Factors

Back 5

High Costs of distribution+high costs of advetising/promotion+excessive markups

Front 6

Reasons for Planned Obsolescence

Back 6

Increased sales+Reduced service+Competitive advantage

Front 7

Marketing’s Impact on Society as a Whole

Back 7

“False” Wants & Too Much Materialism+Producing Too Few Social Goods+Cultural Pollution+Too Much Political Power

Front 8

Sustainability

Back 8

the idea that marketing firms can help improve society and the environment by leaving things better than when you started. That applies to product development+manufacturing+marketing etc.

Front 9

Consumer Bill of Rights

Back 9

-Right to Safety. -Right to Be Informed.-Right to Choose.-Right to Be Heard. -Right to Consumer Education.-Right to Recourse and Redress.-Right to an Environment That Enhances the Quality of Life

Front 10

Marketing Ethics

Back 10

Pricing Product+Development+General+Ethical Standards+Distributor Relations+Advertising Standards+Customer Service