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15 Cards in this Set
- Front
- Back
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___ deals with products, capital, research, and the long and short term goals of the company. |
Strategic planning |
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How was the view toward market segmentation in the 1970's? |
Standardization versus adaptation |
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If a company were to focus on market planning that involved specific actions and allocations of resources, the company would be using? |
Tactical Planning |
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___ is a business relationship established by two or more companies to cooperate out of mutual need and to share risk in achieving a common objective |
Strategic International Alliance |
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Which is one of the riskiest modes of market entry? |
Direct Foreign Investment |
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Exporting accounts for __ percent of global economic activity |
10% |
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What is essentially long term, incorporating generalized goals for the enterprise as a whole? |
Corporate planning
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What is the third phase in the international planning process? |
Developing the Marketing Plan |
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What are two common examples of industries that use licensing arrangements in foreign markets? |
TV programming and Pharmaceuticals |
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What does cultural analysis help with? |
Helps make marketing plan decisions |
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What are the two general categories for economical analysis ? |
General economic data and info on distribution and media |
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What are the two different components of the planning process? |
cultural analysis and economic analysis |
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The international planning process has three phases? True or False |
False! |
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Which type of exporting deals with a company selling to a distributor, who then sells to a foreign countries? |
Indirect Exporting! |
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Contractual Agreements are associations between a company and another in a foreign market, what purpose do these agreements serve between these countries? |
Serve as a mean of transfer of knowledge and NOT equity. |
