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12 Cards in this Set
- Front
- Back
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Reasons for product firms to market internationally? |
Growing sales and profits, gaining exposure to more customers, extending product life cycles |
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ISO 9000 was originally designed to meet__ |
Product quality assurance in purchasing agreements |
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The most significant environmental factor affecting international market for industrial goods and services is? |
Industrialization |
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What is derived demand ? |
Demand dependent on another source |
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Which countries has successfully moved from being cheap labor sources to becoming idustrialized nations? |
(All the above) South Korea, Hong Kong, Singapore, Taiwan |
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What are the five stages of economic development? |
Traditional Society Preconditions For takeoff Takeoff Drive to maturity The age of mass consumption |
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Trade shows are a crucial part of _____ Marketing. |
B2B |
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An important dimension o quality for buyers is? |
How well a product or service meets the specific need of the buyer |
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What is the most serious threat to the continued expansion of the international services trade? |
Protectionism |
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Why does Japanese firms often get the business from South Korean and other Asian business people comparing to American firms? |
Because they have out standing after sale service |
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What is the first and foremost characteristic of the buyer in a B2B transaction? |
To Make Profit |
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What is the price-quantity relationship? |
An important factor in marketing developing economies. " the more you pay for something the higher quality it is" |
