Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
17 Cards in this Set
- Front
- Back
|
a business model in which a service is provided that attracts users to a website, and any site that attracts significant numbers of visitors can sell advertising on that site. |
Search engine |
|
|
In less than a decade not only have personalized searches become the norm, but there is a strong argument that it is now the key aspect of organic results – and such is something the marketer cannot influence. |
Personalized Searches |
|
|
Much of the search engines’ data on users comes from tracking their journeys across the Internet. This helps with personalization – but for many users there is a concern for their privacy. |
Surfing incognito |
|
|
is dependent on the web for its income – therefore, featuring high in the SERPs is essentia |
The online pure-play Business |
|
|
it will depend on the ratio of their off- and online sales and how any online marketing efforts complement or replace offline sales – though it is normal for this type of organization to seek high search engine listings. |
bricks and clicks business |
|
|
this issue is more difficult. Although it is more and more common for customers to use the web to find products or offline sellers, for some organizations the web will always be a minor source of customers. |
offline business |
|
|
the core of all search engine marketing. |
keywords |
|
|
impacts on keyword selection in a number of ways, not least that it can favor the smaller – local – business. |
Localization |
|
|
Prompted by developments in technology, every smart phone now comes complete with a voice search facility. |
Voice Search |
|
|
Search engine optimization is based around two distinct categories: those that are concerned with the website itself, and those that are outside the parameters of the site. |
ON-SITE OPTIMIZATION |
|
|
The SE algorithm will consider the placement of the keywords within the web page or at least, what they are perceived to be. Its aim is to provide the searcher with results that will best satisfy their objectives of making that search. |
Keyword Placement |
|
|
Also known as the body text – because it fits into the source code in the body command – this is the textual content of the website that the visitor will read. |
The webpage Content |
|
|
The first batch of source code entries are the meta tags. These describe the contents of a web page, and can include status information, the author’s name or the name of the web design company |
The source Code |
|
|
One of the more intangible aspects of SEO that is not obvious to researchers – and so can be why an apparently un-optimized site ranks highly – is the site’s history. |
Website History |
|
|
a site with lots of links going into it must carry some legitimacy with those sites that include the links and so the site’s search engine validity rises also. |
Inbound Links |
|
|
Where search engines rely on their spiders to crawl the web, directories have an element of human involvement in their development but they can play an important role in helping users find relevant websites. |
Directories |
|
|
these organizations have a business model that charges a fee for services that include a listing in some kind of directory |
small and medium-sized businesses (SMBs) |
