Mkt351 Consumer Behavior Exam 3

Front 1

Culture

Back 1

A set of values, ideas, artifacts, and other meaningful symbols that help individuals communicate, interpret, and evaluate members of society.

Front 2

Abstract Elements

Back 2

Values, attitudes, ideas, personality types and summary constructs such as religion or politics. A means of describing, evaluating and differentiating cultures.

Front 3

Cultural Artifacts

Back 3

Material components of culture (books, computers, tools, buildings & specific products)

Front 4

Norms

Back 4

Rules of behavior held by a majority or at least a consensus of a group about how individuals should behave. (Vegetarianism is the cultural norm in India)

Front 5

Macroculture

Back 5

Values and symbols that apply to an entire society or to most of its citizens.

Front 6

Microculture

Back 6

Values and symbols of a restrictive group or segment of consumers, defined according to variables such as age, religion, ethnicity, or social class. `

Front 7

Socialization

Back 7

The process by which people develop their values, motivations and habitual activity.

Front 8

Consumer Socialization

Back 8

The acquisition of consumption-related cognitions, attitudes, and behavior.

Front 9

Life Cycle Explanation

Back 9

As individuals grow older, their values change.

Front 10

Generational Change

Back 10

A contrasting theory that states that there will be a gradual replacement of existing values by those of young people who form the leading generation in value terms.

Front 11

Cultural Transfusive Triad

Back 11

Families, religious organizations, and schools.

Front 12

Cohort Analysis

Back 12

Investigates the changes in patterns of behavior or attitudes in a cohort, which is a group of individuals linked together in some way (often by age).

Front 13

Individualism

Back 13

Emphasizes the importance of the individual and the virtues of self-reliance and personal independence. The interests of the individual takes precedence over the group (analogues to idiocentrism)

Front 14

Collectivism

Back 14

Emphasizes the interrelationship of persons, the importance of relationships in connecting people and the need for people to assimilate into the group (analogous to allocentrism)

Front 15

Uncertainty Avoidance

Back 15

The way in which a society reacts to uncertainty and ambiguity. With rules and ritual or with tolerance of deviant ideas and behavior.

Front 16

Power Distance

Back 16

The degree to which a society accepts equality of power at different levels of organizations and institutions. Affects preferences for centralization of authority, acceptance of differential rewards, and the ways people of unequal status work together.

Front 17

Masculinity-Ferminity

Back 17

Determines the extent to which societies hold values traditionally regarded as predominantly masculine or feminine.

Front 18

Masculinity

Back 18

Assertiveness, respect for achievement, acquisition of material possessions.

Front 19

Femininity

Back 19

Nurturing, concern for the environment and championing the underdog.

Front 20

Material Well Being

Back 20

Achievement and success are measured by the quantity and quality of material goods.

Front 21

Twofold Moralizing

Back 21

Polarized judgements of good/bad, legal/illegal, moral/immoral, civilized/primitive, ethical/unethical.

Front 22

Importance of Work over Play

Back 22

Work associated with purpose and maturity - play is associated with frivolity, pleasure and children.

Front 23

Time is Money

Back 23

Time is exact. Americans are punctual, schedule actives at specific times and expect others to keep appointments.

Front 24

Mastery over Nature

Back 24

Americans believe the universe is mechanistic, people are masters of the earth and people are qualitatively different from all other forms o life.

Front 25

Egalitarianism

Back 25

Everyone should have equal opportunity for achievement

Front 26

Humanitarianism

Back 26

American's believe in assisting those who are less fortunate.

Front 27

Euro Descent Americans

Back 27

200 Million

"Work hard, play hard"

Thrifty

Desire to become more "American" through conspicuous consumption of success symbols.

Front 28

Native Americans

Back 28

550 tribes

2.5 million (2000) current estimates are 4.1 million

50% live in the West

Front 29

Multi-Ethic Americans

Back 29

The census began looking for this group in 2000

2-3% identify themselves with more than one racial group

Front 30

Black or African Americans

Back 30

Heritage rather than skin color

70% prefer the term black compared with 15% preferring african american

12.1% of U.S. population

Underrepresented in advertisements and often shown in stereotypical roles.

Front 31

Asian American Culture

Back 31

Strong give and take relationship with traditional American culture.

willing to adopt U.S. products

higher income. Buying power $528 billion. Highest education
hard work, strong family values.