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12 Cards in this Set
- Front
- Back
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the value chain
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marketing research IS NOT typically included in it.
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marketing is an ongoing _______.
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process
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Marketing Plan
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A document that describes the marketing environment, outlines the marketing objectives and strategy, and identifies who will be responsible for carrying out each part of the marketing strategy.
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mass market
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all possible customers in a market, regardless of the differences in their specific wants and needs
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Market segment
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A distinct group of customers within a larger market who are similar to one another in some way and whose needs differ from other customers in the larger segment.
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target market
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the market segment on which an organization focuses its marketing plan and toward which it directs its marketing efforts
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market position
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the way in which the target market percieves the product in comparison to competitors' brands.
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marketing mix
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a combination of the product itself, the price of the product, the place where it is made available, and the activities that introduce it to consumers that creates a desired response among a set of predefined consumers (THE 4 P's)
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products
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a tangible good, sercice, idea or some combination of these that satisfies consumer or business needs through the exchange preocess
a bundle of attributes including freatures, functions, benefits, and uses. |
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price
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the assingment of value, or the amount the consumer must exchange to receive the offering
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promotion
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the coordination of marketer's marketing communication efforts to influence attitudes or behaviors;
The coordination of efforts by a marketer to inform or persuade consumers or organizations about goods, services, or ideas |
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place
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the availability of the product to the consumer at the desired time and location
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