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12 Cards in this Set

  • Front
  • Back
the value chain
marketing research IS NOT typically included in it.
marketing is an ongoing _______.
Marketing Plan
A document that describes the marketing environment, outlines the marketing objectives and strategy, and identifies who will be responsible for carrying out each part of the marketing strategy.
mass market
all possible customers in a market, regardless of the differences in their specific wants and needs
Market segment
A distinct group of customers within a larger market who are similar to one another in some way and whose needs differ from other customers in the larger segment.
target market
the market segment on which an organization focuses its marketing plan and toward which it directs its marketing efforts
market position
the way in which the target market percieves the product in comparison to competitors' brands.
marketing mix
a combination of the product itself, the price of the product, the place where it is made available, and the activities that introduce it to consumers that creates a desired response among a set of predefined consumers (THE 4 P's)
a tangible good, sercice, idea or some combination of these that satisfies consumer or business needs through the exchange preocess

a bundle of attributes including freatures, functions, benefits, and uses.
the assingment of value, or the amount the consumer must exchange to receive the offering
the coordination of marketer's marketing communication efforts to influence attitudes or behaviors;

The coordination of efforts by a marketer to inform or persuade consumers or organizations about goods, services, or ideas
the availability of the product to the consumer at the desired time and location