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15 Cards in this Set
- Front
- Back
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The 78 million people born during the time following World War II and lasting until 1964
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Baby boomers
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Institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors.
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cultural environment
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The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.
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demography
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Factors that affect consumer buying power and spending patterns.
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economic environment
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Differences noted over a century ago by Ernst Engel in how people shift their spending across food, housing, transportation, health care, and other goods and services categories as family income increases.
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Engel's laws
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The 45 million people born between 1965 and 1976 in the "birth dearth" following the baby boomers.
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Generation X
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The larger societal forces that affect the micro-environment-- demographic, economic, natural, technological, political, and cultural forces.
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Macro-environment
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The actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.
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Marketing environment
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Firms that help the company to promote, sell, and distribute its goods to final buyers.
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Marketing intermediaries
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The actors close to the company that affect its ability to serve its customers-- the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.
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Micro-environment
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The 83 million children of the baby boomers, born between 1977 and 2000.
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Millennials (Generation Y)
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Natural resources that are needed as inputs by marketers or that are affected by marketing activities.
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Natural environment
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Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society.
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political environment
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Any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives.
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public
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Forces that create new technologies, creating new product and market opportunities.
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technological environment
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