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13 Cards in this Set

  • Front
  • Back
assessing growth opportunities
intensive
intregrative
diversification
customer focused vale proposition
result of successful positioning.
cogent reason why target market should buy the product.
POPs
category POP
competitive POP
3 consumer criteria for PODs
relevance
distinctiveness
believability
3 delivery criteria
feasibiliy
communicability
sustainability
differentiation strategies
product
personnel
channel
image
benefit segments
road warriors
generation f
true blues
homebodies
price shoppers
5 criteria for favorable market segments
measurable
sustainable
accesible
differentiable
actionable
5 patterns of market selection
single segment concentration
selective specialization
product spec.
market spec.
full market coverage
market partitioning
investigates hierarchy of attributes consumer examine in choosing brands
value delivery process
choosing a value
providing a value
communicating a value
3 Vs
value segment
value proposition
value network
hollistic marketing
value exploration
value creation
value delivery