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http://www.homeworkfortune.com/MKT-500-WK-8-Assignment-3-Part-C-Your-Marketing-Plan-MKT500-08.htm |
MKT 500 (Latest) WK 8 Assignment 3: Part C: Your Marketing Plan |
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Write a six to seven (6-7) page paper in which you: 1. Develop the company’s branding, pricing and distribution strategy.2. Provide the following marketing strategy information: a) Classify the company’s major competitors as inter-or-intra-competitors. Categorize the competitors’ major strengths and weaknesses. b) Develop the differentiation strategy in relation to the closest competitor. |
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c) Establish whether the company’s intention is to be a leader or follower within the industry. d) Assess the level of the impact that the salient macro-environmental issues (e.g., legal, technological, social and economic, etc. ) and trends with which the company must contend could potentially have on the company’s marketing strategy. e) Discuss the marketing research tools that you used in your marketing strategy.
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