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19 Cards in this Set
- Front
- Back
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Name three broad forms of cultural values
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Self oriented
Other oriented Environmental oriented |
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Cause related marketing is marketing that ties a company and its products to an issue or cause with the goal of improving sales or corporate image without providing benefits to the cause.
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False
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Six generations of the american market
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Pre Depression
Depression Baby boom Gen x Gen y Millenial |
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Most rapidly growing american ethnic subculture
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Hispanic
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* Who * four stages of cognitive development states younger children have limited abilities to process certain types of info.
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Piaget
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Five adopter categories
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Innovator
Early Early Majority Late Majority Laggard |
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Information processing for consumer decision making activities
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Exposure
Attention Interpretation Memory |
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Subliminal messages occur during non focused attention
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True
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Two forms of memory advertisers rely on for measuring recall
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Implicit - knowing
Explicit - remembering |
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Motives developed by McGuire
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Attribution
Autonomy Ego defense Modeling |
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Three components of attitude
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Cognitive - beliefs
Affective - emotions Behavioral |
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SRI consulting business intelligences VALS program is what
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a systematic classification of american adults into 8 distinctive consumer segments
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Give one example for each situational characterstic:
social surroundings physical surroundings task definition |
barbq
product display shopping for a bday |
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What is problem recognition?
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a discrepancy between consumer's desired state and actual state, both of which influenced by lifestyle and current situations
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evoked set
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brand names which pop into your head first when thinking of some
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commonly used decision rules
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lexicolgraphic
conjunctive elimination by aspects compensatory |
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Three general ways consumers select outlets as well as products
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Product first
place first both at same time |
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postpurchase dissonance, product usage, and disposition all have the potential to influence the purchase evaluation process
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true
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Name three distinct consumer segments of SRI's VAL program
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beleivers
achievers self actualizers |
