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19 Cards in this Set

  • Front
  • Back
Name three broad forms of cultural values
Self oriented
Other oriented
Environmental oriented
Cause related marketing is marketing that ties a company and its products to an issue or cause with the goal of improving sales or corporate image without providing benefits to the cause.
False
Six generations of the american market
Pre Depression
Depression
Baby boom
Gen x
Gen y
Millenial
Most rapidly growing american ethnic subculture
Hispanic
* Who * four stages of cognitive development states younger children have limited abilities to process certain types of info.
Piaget
Five adopter categories
Innovator
Early
Early Majority
Late Majority
Laggard
Information processing for consumer decision making activities
Exposure
Attention
Interpretation
Memory
Subliminal messages occur during non focused attention
True
Two forms of memory advertisers rely on for measuring recall
Implicit - knowing
Explicit - remembering
Motives developed by McGuire
Attribution
Autonomy
Ego defense
Modeling
Three components of attitude
Cognitive - beliefs
Affective - emotions
Behavioral
SRI consulting business intelligences VALS program is what
a systematic classification of american adults into 8 distinctive consumer segments
Give one example for each situational characterstic:
social surroundings
physical surroundings
task definition
barbq
product display
shopping for a bday
What is problem recognition?
a discrepancy between consumer's desired state and actual state, both of which influenced by lifestyle and current situations
evoked set
brand names which pop into your head first when thinking of some
commonly used decision rules
lexicolgraphic
conjunctive
elimination by aspects
compensatory
Three general ways consumers select outlets as well as products
Product first
place first
both at same time
postpurchase dissonance, product usage, and disposition all have the potential to influence the purchase evaluation process
true
Name three distinct consumer segments of SRI's VAL program
beleivers
achievers
self actualizers