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4 Cards in this Set
- Front
- Back
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4 Competitive Advantages of Nations:
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1. Factor conditions
2. Demand conditions 3. Related and supporting industries 4. Company strategy, structure, and rivalry |
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5 Problems with Entering Foreign Markets:
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1. Cultural Misunderstanding
2. Political Uncertainty 3. Import Restrictions 4. Exchange Controls and Ownership Restrictions 5. Economic Conditions |
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4 Organizational Issues of Global Marketing Research:
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1. Population Characteristics
2. Ability to Buy 3. Willingness to Buy 4. Differences in Research Tasks and Processes |
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6 Entry and Growth Strategies for Global Marketing:
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1. Exporting
2. Licensing 3. Franchising 4. Joint ventures 5. Strategic alliances 6. Direct ownership |
