Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
3 Cards in this Set
- Front
- Back
|
To get more course tutorials visit - http://entire-courses.com/MKT-447-Week-4-Learning-Team-Advertising-Creative-and-Media-Strategies-Paper |
This document MKT 447 Week 4 Learning Team Advertising, Creative, and Media Strategies Paper includes review of the following parts: Advertising, Creative, and Media Strategies Analysis of Baderman Island Positioning Statement Marketing Situation Target Audience Analysis Creative Strategies Message Platform Media Objectives and Strategies Magazines Internet Other Media and Strategies Rationale for Strategies Resource Choices Conclusion |
|
|
To get more course tutorials visit - http://entire-courses.com/MKT-447-Week-4-Learning-Team-Advertising-Creative-and-Media-Strategies-Paper |
General Questions - General General Questions · Resources: Advertising Plan and Creative Brief assignment from Week Two, Internet, and University Library. · Select the advertising objectives developed in the Advertising Plan and Creative Brief assignment. · Write a 1,400- to 1,750-word paper in which you develop a plan for your advertising, creative, and media strategies. At a minimum, your paper must include an advertising plan consisting of the following: o A short analysis of Baderman Island, including its unique selling points and its marketing situation o An analysis of your target audience, including demographics, psychographics, and lifestyle o Creative strategies that you might adopt to develop your campaign o A positioning statement for the campaign o Your message platform—Is it a call for action, for example, or is it brand building? o At least two of the following media objectives and strategies you will adopt to execute your campaign: TV, radio, magazine, newspaper, Internet, out-of-home o A rationale for all strategies including creative and media choices o Define and defend your choice of resources including in-house, freelance, agencies, and so forth. · Format your paper according to APA standards. · Post your assignment to the team forum and to 1 team member’s Assignments Page by Day 7 (Monday). Also post a signed copy of the Certificate of Originality for your team along with the assignment. |
|
|
To get more course tutorials visit - http://entire-courses.com/MKT-447-Week-4-Learning-Team-Advertising-Creative-and-Media-Strategies-Paper |
If you are looking to go back to college, but it has been a while since you were in school, consider attending evening classes. The instructors usually actively work in their fields during the daytime, and teach at night. This helps to bring a different element of real-life experience to the classroom. |
