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9 Cards in this Set
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MKT 441 Complete Class NO DQ's |
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MKT 441 Week 1 Individual The Importance of Marketing Research
Select an organization with which you are familiar.
Prepare a 700 to 1050 word paper in which you describe the importance of marketing research to your selected organization’s management team. In your paper address the following:
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MKT 441 Week 2 Individual Global Market Research Case Study Analysis Describe the situation discussed in the case. Identify the key issues for the organization in your selected case. Discuss possible ways in which the organization can address these issues. Based on your analysis of the case, explain the value of market research in the global community.
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MKT 441 Week 2 Learning Team Market Research Implementation Plan Problem Identification and Project Outline
An organization is considering introducing a new product/service An organization is considering launching a new business unit An organization is considering pursuing a new geographical market An organization is considering adjusting the pricing of an existing product/service An organization is considering enhancing an existing product/service to meet expanding customer needs An organization wants to evaluate its perceived customer service Prepare a 700 to1050 word detailed outline of your Market Research Implementation Plan in which you address the following: Write an introduction describing your selected organization and scenario. Based on your selected scenario, identify the detailed areas in which market research is needed (e.g., population, target market, per capita) and describe their importance to the organization in the selected scenario. Develop an outline with headings and a brief paragraph for each of the sections you anticipate having in your final Market Research Implementation Plan (you may change these in future weeks if you decide to do so).
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MKT 441 Week 3 Individual Market Research Implementation Plan Phase 2 Prepare a 800 to 1050 word paper in which you differentiate among the research tools used in primary and secondary research. In your paper, discuss the differences in primary and secondary research when using qualitative and quantitative approaches and indicate which tools are used for each approach and why.
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MKT 441 Week 3 Individual Marketing Research Tools Paper
Prepare a 1050 to 1400 word paper in which you differentiate among the research tools used in primary and secondary research. In your paper, discuss the differences in primary and secondary research when using qualitative and quantitative approaches and indicate which tools are used for each approach and why. |
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MKT 441 Week 4 Individual Assignment Measurement Scales Paper Select four types of measurement scales from the following list: nominal, ordinal, interval, ratio, unidimensional, and mutli-dimensional. Prepare a 700 to1050 word paper in which describe each one of your selected measurement scales and how you would use them in a questionnaire |
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MKT 441 Week 4 Learning Team Market Research Implemnetaion Plan Final Paper And Presentation
Prepare a 750 - 1050 words And Power Point presentation Market Research Implementation Plan based on the scenario you selected Conduct market research concerning the selected scenario using secondary market research resources. Locate an online resource. Identify the secondary research data from this resource that applies to your selected scenario and incorporate it into your Marketing Research Implementation Plan. Select two of the four market research tools you analyzed in your Research Tools Paper and develop at least two survey instruments based on these tools (e.g. semantic differential, Likert Scale, questionnaire). Recommend sampling procedures for the implementation of the survey instruments. |
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MKT 441 Week 5 Learning Team Marketing Strategies Proposal Kudler Fine Foods is a gourmet grocery store that prides itself on customer service. As a growing enterprise in a competitive market, Kudler Fine Foods wants to create a marketing campaign to improve and maintain long-term customer loyalty. Prepare a 1050 to 1400 word proposal in which you recommend marketing strategies and tactics based on the market research collected for Kudler Fine Foods. Use the Virtual Organization link on the eCampus page to access additional company information on Kudler Fine Foods. Be sure to address the following in your proposal: Analyze the market research data sets contained in the Kudler Fine Food’s Market Research Results located on the eCampus page |
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