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19 Cards in this Set
- Front
- Back
- 3rd side (hint)
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What are advantages of Television?
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Creativity and Impact
Make a dull product seem interesting. Excellent medium for demonstrating a product or service. Coverage and Cost effectiveness Possible to reach large amount of audiences Captivity and Attention grab attention of viewer by catchy slogan or jingles Selectivity and flexibility Some selectivity is possible due to variations in the composition of audiences and program content. |
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What are the top three advertisers?
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Procter and gamble
Verizon communications General motors |
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Disadvantages of Television
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Fleeting message
cost Lack of selectivity Clutter distrust Limited Viewer attention |
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What is the definition of Zipping?
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Occurs when viewers fast-forward through commercials, as they play previous recorded program.
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What is the definition of Zapping?
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Changing channels to avoid commercials
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Whats the difference between Network Vs. Spot.
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Network
Basically nationally televising NBC, CBS, FOX Spot Local television aka spot advertising which takes place on local stations. |
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Define Syndicated Programs?
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Shows that are sold and or distributed on a station-by-station, market-by-market basis.
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What is Off-network syndication; what is First-run syndication?
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Off-network
Reruns of popular shows bought by an independent station. Seinfeld Family guy for example. |
First-run Syndication
shows produced for the syndicated market like Jerry Springer. |
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Methods of Buying Time
Sponsorship |
advertiser assumes responsibility for the entire production as well as the advertising that appears within it.
Sponsor has control and can capitalize on shows prestige |
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Methods of buying time
Participations |
can share time
may participate regularly or sporadically isnt responsible for production lacks control over content |
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Methods of Buying time
Spot announcements |
May be purchased by day part or adjacency
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Many Cable systems also carry superstations, what are superstations?
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indpendent local stations that send their signals nationally via satellite to cbale operators to make their program available in remote areas
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What is Narrow-casting?
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reaching very specialized markets
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What is multiplexing?
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Transmitting multiple channels from one network.
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Program rating
Best known of all audience measurement, What is the formula? |
Households tuned to show/ Total U.S. households.
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Share of audience is measured by?
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Households tuned to a show/ U.S. households using TV.
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Sweeps are...
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measures viewing audiences in every local television market at least four times a year during rating periods
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What are the advantages of Radio?
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Cost and efficiency
Receptivity Selectivity Flexibility Mental Imagery Integrated Marketing opportunities |
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Image transfer refers to what?
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Where the images of a tv commercial are implanted into a radio spot.
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