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51 Cards in this Set
- Front
- Back
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4 p's
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Product, Price, Promotion, Place
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5 environmental forces
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Social, economic, technological, competitive, regulatory
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Customer Value
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unique combination of benefits received by targeted buyers such as quality, convenience, on-time deliver, and service
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Environmental forces
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uncontrollable factors like social economic technological competitive and regulator forces
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exchange
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trade of things of value between buyer and seller so that each is better off
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market
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people with both desire and ability to buy a specific product
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marketing
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the activity for creating, communicating, delivering and exchanging offerings that benefit the organization, its stakeholders and society at large. Seek the needs and wants of individuals and satisfy them
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Marketing Mix
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the marketing manager's controllable factors 4 p's
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Marketing Program
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plan that integrates the marketingmix to provide the good/service to buyer
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need
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when a person feels deprived of basic necessities such as food
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Place
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Means of getting the product to the consumer
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price
|
what is exchanged for product
|
|
|
Product
|
a good,service or idea to satisfy the consumer's need
|
|
|
Promotion
|
A mean's of communication between seller and buyer
|
|
|
Relationship marketing
|
links organization to individual customers for mutual long-term benefits
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target market
|
one or more specific groups of potential consumers toward which an organization directs its marketing program
|
|
|
want
|
need that is shaped by a person's physiology
|
|
|
4 p's
|
Product, Price, Promotion, Place
|
|
|
5 environmental forces
|
Social, economic, technological, competitive, regulatory SECTR
|
|
|
Customer Value
|
unique combination of benefits received by targeted buyers such as quality, convenience, on-time deliver, and service
|
|
|
Environmental forces
|
uncontrollable factors like social economic technological competitive and regulator forces
|
|
|
exchange
|
trade of things of value between buyer and seller so that each is better off
|
|
|
market
|
people with both desire and ability to buy a specific product
|
|
|
marketing
|
the activity for creating, communicating, delivering and exchanging offerings that benefit the organization, its stakeholders and society at large. Seek the needs and wants of individuals and satisfy them
|
|
|
Marketing Mix
|
the marketing manager's controllable factors 4 p's
|
|
|
Marketing Program
|
plan that integrates the marketingmix to provide the good/service to buyer
|
|
|
need
|
when a person feels deprived of basic necessities such as food
|
|
|
Place
|
Means of getting the product to the consumer
|
|
|
price
|
what is exchanged for product
|
|
|
Product
|
a good,service or idea to satisfy the consumer's need
|
|
|
Promotion
|
A mean's of communication between seller and buyer
|
|
|
Relationship marketing
|
links organization to individual customers for mutual long-term benefits
|
|
|
target market
|
one or more specific groups of potential consumers toward which an organization directs its marketing program
|
|
|
want
|
need that is shaped by a person's physiology
|
|
|
4 p's
|
Product, Price, Promotion, Place
|
|
|
5 environmental forces
|
Social, economic, technological, competitive, regulatory SECTR
|
|
|
Customer Value
|
unique combination of benefits received by targeted buyers such as quality, convenience, on-time deliver, and service
|
|
|
Environmental forces
|
uncontrollable factors like social economic technological competitive and regulator forces
|
|
|
exchange
|
trade of things of value between buyer and seller so that each is better off
|
|
|
market
|
people with both desire and ability to buy a specific product
|
|
|
marketing
|
the activity for creating, communicating, delivering and exchanging offerings that benefit the organization, its stakeholders and society at large. Seek the needs and wants of individuals and satisfy them
|
|
|
Marketing Mix
|
the marketing manager's controllable factors 4 p's
|
|
|
Marketing Program
|
plan that integrates the marketingmix to provide the good/service to buyer
|
|
|
need
|
when a person feels deprived of basic necessities such as food
|
|
|
Place
|
Means of getting the product to the consumer
|
|
|
price
|
what is exchanged for product
|
|
|
Product
|
a good,service or idea to satisfy the consumer's need
|
|
|
Promotion
|
A mean's of communication between seller and buyer
|
|
|
Relationship marketing
|
links organization to individual customers for mutual long-term benefits
|
|
|
target market
|
one or more specific groups of potential consumers toward which an organization directs its marketing program
|
|
|
want
|
need that is shaped by a person's physiology
|
