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MKT 305 (Strayer) Week 7 Quiz 6 Chapter 10
TRUE/FALSE
1. A relevant group is a group of individuals who has significant relevance for a consumer and who has an impact on the consumer’s evaluations, aspirations, and behavior.
2. Group influence refers to the ways in which group members influence the attitudes, opinions, and behaviors of others within the group.
3. Group members share a set of expectations, rules, and roles.
4. A focal group is a group that includes members who have frequent, direct contact with one another. |
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5. Social ties in secondary groups are very strong.
6. Professional organizations and social clubs are examples of secondary groups.
7. Brand communities are groups of consumers who develop relationships based on shared interests or PRODUCT usage.
8. A formal group is a group in which a consumer formally becomes a member.
9. A nonconformity group is a group that has no membership or application requirements, and codes of conduct may be nonexistent.
10. An aspirational group is a group in which a consumer desires to become a member.
11. A rejection group is a group to which a consumer does not want to belong.
12. Aspiration occurs when an individual yields to the attitudes and behaviors of other consumers.
13. The key difference between persuasion and conformity is that with persuasion, the other party does not defend its position.
14. Peer pressure is the pressure the individual feels to behave in accordance with group expectations.
15. Adults are not influenced by peer pressure.
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16. Social power refers to the ability of an individual or a group to alter the actions of others.
17. Social power can be classified into three categories: natural, imagined, and earned.
18. Groups with status power result in consumers often imitating the behaviors and attitudes of groups as a means of identifying with the group.
19. Legitimate power is often based on authority.
20. A member must have a desire to maintain or establish membership into the group in order for the social power of the group to be effective.
21. The utilitarian influence of groups refers to the ways in which consumers use the behaviors and attitudes of reference groups as information into making their own decisions.
22. The hedonic influence of groups refers to the ways in which consumers internalize a group’s values or the extent to which consumers join groups to express their own closely held values and beliefs.
23. Group influence on brand selection tends to be strong for “public” products, such as blue jeans and automobiles.
24. Social media refers to things like radio and television through which marketing communication occurs.
25. Reference networks are networks of consumers connecting with one another based on common interests, associations, or goals.
26. The individual difference variable, susceptibility to interpersonal influence, assesses the individual’s need to enhance his or her image in terms of others by acquiring and using products, conforming to the expectations of others, and learning about products by observing others.
27. Consumers scoring high on the attention to social comparison information (ATSCI) trait are generally not concerned about how other people react to their behavior.
28. Culture plays an important role in how separated or connected consumers feel.
29. Two types of word-of-mouth influences are organic and contrived.
30. In general, positive word-of-mouth is more influential than is negative word-of-mouth.
31. Buzz marketing includes marketing efforts that focus on generating excitement that is spread from consumer to consumer.
32. Viral marketing is a technique that attempts to deceive consumers about the involvement of marketers in a communication.
33. Shilling is the practice of compensating consumers to talk about, or promote, products without disclosing that they are working for the company.
34. Opinion leaders are consumers who have great influence on the behavior of others relating to product adoption and purchase.
35. A market maven is a consumer who spreads information about all types of products and services that are available in the marketplace.
36. A personal shopper is a consumer who is hired by another to provide input into a purchase decision.
37. The spreading activation process refers to the way in which new products are adopted and spread throughout a marketplace.
38. Five adopter categories of consumers have been identified: innovators, early adopters, early majority, late majority, and laggards.
39. Innovators are more often risk takers and financially well-off.
40. The primary family consists of a mother, a father, and a set of siblings.
41. The extended family consists of three or more generations of family members.
42. Hybrid families consist of previously married spouses and children from the previous marriages.
43. The household life cycle (HLC) represents a segmentation technique that acknowledges that changes in family composition and income alter household demand for products and services.
44. Young adults who graduate from college and move back home with their parents are referred to as Baby Boomers.
45. The sandwich generation consists of those consumers who must take care of both their own children and their aging parents.
46. The person in the household who recognizes a need and provides information about a potential purchase to others is assuming the role of the decision maker in the household purchase process.
47. The gatekeeper is the person who controls information flow into the household.
48. A family’s sex role orientation reflects a family’s set of beliefs regarding the way in which household decisions are reached.
49. Children are playing a much larger role in influencing household purchases than ever before.
50. The process through which young consumers develop attitudes and learn skills that help them function in the marketplace is called consumer evolution.
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