Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
9 Cards in this Set
- Front
- Back
|
What is information processing?
|
series of activities in which stimuli is perceived, transformed into information and stored.
|
|
|
What is exposure?
|
when stimulus comes within range of a person's sensory nerves. Ex. Vision
|
|
|
EXPOSURE: What determines which stimuli an individual will be exposed to?
|
Most of the stimuli to which individuals are exposed are "self-selected". Meaning people seek out exposure to certain stimuli and avoid others.
|
|
|
What is attention?
|
occurs when the stimulus activates one or more sensory nerves and the resulting sensations go to the brain for processing.
|
|
|
ATTENTION: What determines which stimuli an individual will attend to?
|
It is determined by 3 factors: the stimulus, the individual and the situation.
|
|
|
What stimulus factors can be used to attract attention?
|
Size and Intensity, Color and Movement, Position, Isolation, Format
Contrast/Expectations, Interestingness, Information Quantity |
|
|
What is adaptation level theory?
|
people adjust to the level and type of stimuli to which they are exposed.
|
|
|
What determines how an individual will interpret a given stimulus?
|
Interest and need.
|
|
|
What is the difference between cognitive and affective interpretation?
|
Cognitive is where the stimuli is placed in existing categories of memory and affective is a emotional or feeling response triggered by a stimulus.
|
