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9 Cards in this Set

  • Front
  • Back
What is information processing?
series of activities in which stimuli is perceived, transformed into information and stored.
What is exposure?
when stimulus comes within range of a person's sensory nerves. Ex. Vision
EXPOSURE: What determines which stimuli an individual will be exposed to?
Most of the stimuli to which individuals are exposed are "self-selected". Meaning people seek out exposure to certain stimuli and avoid others.
What is attention?
occurs when the stimulus activates one or more sensory nerves and the resulting sensations go to the brain for processing.
ATTENTION: What determines which stimuli an individual will attend to?
It is determined by 3 factors: the stimulus, the individual and the situation.
What stimulus factors can be used to attract attention?
Size and Intensity, Color and Movement, Position, Isolation, Format
Contrast/Expectations, Interestingness, Information Quantity
What is adaptation level theory?
people adjust to the level and type of stimuli to which they are exposed.
What determines how an individual will interpret a given stimulus?
Interest and need.
What is the difference between cognitive and affective interpretation?
Cognitive is where the stimuli is placed in existing categories of memory and affective is a emotional or feeling response triggered by a stimulus.