Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
5 Cards in this Set
- Front
- Back
|
Paid personal communication... |
informs customers and persuades them to buy products in an exchange situation |
|
|
3 general steps in personal selling |
1. preapproach 2. Approach- the manner in which a sales eprson contacts a potential customer 3. Following up |
|
|
A type of selling: Team Selling |
using a team of experts from all function areas of a form, led by a salesperson, to conduct the personal selling process |
|
|
Routing and scheduling salespeople goal is.... |
Major goal is to minimize non-selling times and travel expense |
|
|
coupon |
written price reduction used to encourage consumers to try a specific product |
