Mkt 291 Chapter 4

Front 1

the moral principles and values that govern actions and decisions of an individual or group

Back 1

Ethics

Front 2

culture

Back 2

sets of values, ideas, attitudes, that are learned and shared among the members of a group

Front 3

Influences that have an effect on ethical marketing behavior

Back 3

-societal culture and norms
-business culture and industry practices
-corporate culture and expectations

Front 4

Business culture

Back 4

compromise the effective rules of the game, the boundaries between competitive and unethical behavior, and the codes of conduct in business dealings

Front 5

Ethics of exchange

Back 5

both the sellers and the buyers should be better off after a transaction

Front 6

Caveat emptor

Back 6

let the buyer beware

Front 7

Consumer Bill of Rights

Back 7

codified the ethics of exchange between buyers and sellers, including rights to safety, right to be informed, right to choose, and right to be heard (1962)

Front 8

Two kinds of unethical behavior in business culture

Back 8

-economic espionage: collection of trade secrets or proprietary info. about a company's competitor
-Bribery: giving and receiving bribes and kick backs (disguised as figts)

Front 9

Corporate culture

Back 9

the set of values, ideas, and attitudes that is learned and shared among the members of an organization.

Front 10

Code of ethics

Back 10

formal statements of ethical principles and rules of conduct

Front 11

Moral idealism

Back 11

personal moral philosophy that considers certain individual rights or duties as unviersal, regardless of the outcome

Front 12

Utilitarianism

Back 12

personal moral philosphy that focuses on the "greatest good for the greatest number" by assessing the costs and benefits of the consequences of ethical behavior.

Front 13

Social audit

Back 13

systematic assessment of a firm's objective, strategies, and performance in the domain of social responsiblity. Legal constraints on products and manufacturing, and is different for each industry and product

Front 14

Social audit's five steps

Back 14

1. recognition of a firm's social expectations
2. identification of social responsibility causes or programs consistent with the company's mission
3. determination of organizational objectives and priorities for programs and activities it will undertake
4. specification of the type and amount of resources necessary to achieve social responsibility objectives
5. evaluation of social responsibility programs and activities undertaken assessment of future of future involvement

Front 15

Sustainable development

Back 15

involves conducting business in a way that protects the natural environemnt while making eocnomic progress

Front 16

Unethical practices of consumers

Back 16

-filing warranty claims after the claim period
-misdeeming coupons
-making fraudulent returns of merchandize
-providing inaccurate info on credit applications
-tampering with utility meter
-tapping cable TV lines
-pirating music, movies, and software from the internet
-sibmitting phony insurance claims

Front 17

Greenwashing

Back 17

Giving a misleading claim about the environmental benefits of a product