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9 Cards in this Set
- Front
- Back
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buzz marketing
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aka word of mouth marketing--emphasizes consumers passing along information about a product.
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guerrilla marketing
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designed to obtain instant results while using limited resources.
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product placement
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the planned insertion of a brand or product into a movie, tv show, and some other media program with the purpose of influencing viewers.
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branded entertainment
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the integration of entertainment and advertising by embedding brands into the storyline of a movie, tv show, or other entertainment medium.
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lifestyle marketing
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involves identifying marketing methods associated with the hobbies and entertainment venues of the target audience.
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Product placement and branded entertainment
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-No call to action
-increase awareness and liking -best when logical fit -scene impacts reaction -bypasses legislation -increase in placement budgets |
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advergames
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branded videogames
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point of purchase displays
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any form of special display that advertises merchandise.
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brand communities
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the ultimate demonstration of brand loyalty and brand devotion...identity and belonging are formed through interactions between customers and with the product.
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