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6 Cards in this Set
- Front
- Back
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secondary data in which the data collected and/or the process of collecting the data are standardized for all users
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standardized information
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data that are collected in a standard format and are made available to all subscribers
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syndicated data
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-shared costs
- quality of the data collected is typically very high - data are normally disseminated very quickly |
advantages of syndicated data
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- buyers have little control over what info is collected
- firms often must commit to long-term contracts - no strategic info advantage in purchasing syndicated data |
disadvantages of syndicated data
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- taking advantage of the experience of the research firm offering the service
- reduced cost - speed of the research service |
advantages of standardized services
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- ability to customize some projects is lost
- company providing standardized service may not know a particular industry very well |
disadvantages of standardized services
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