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4 Cards in this Set
- Front
- Back
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data that are collected in a standard format and made available to all subscribers
ex: Nielsen TV ratings |
syndicated data
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standardized marketing research process that is used to generate information for a particular user
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standardized services
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- taking advantage of the experience of the research firm offering the service
- reduced cost - speed of the research service |
Advantages of standardized services
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- ability to customize some projects is lost
- the company providing the standardized service may not know a particular industry well |
Disadvantages of standardized services
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