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9 Cards in this Set
- Front
- Back
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ability of a question's wording or format to influence respondents' answers
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question bias
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worded and structured in such a way as to give the respondent a strong cue or expectation as how to answer
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leading question
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has buried in its wording elements that make reference to universal beliefs or rules of behavior
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loaded question
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two different questions posed at the same time
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double-barreled question
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sequence of statements and questions that make up the questionnaire
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questionnaire organization
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Questionnaire organization is important because the questionnaire's appearance and the easy with which respondents complete the questions have the potential to affect the quality of the information that is gathered
- poorly organized ones discourage and frustrate respondents and may even cause them to stop answering questions in the middle of the survey |
impact and consequences of questionnaire organization
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- cover letter/opening comments
- introduce interviewer at beginning of survey - general purpose of the survey should be described clearly and simply - one or two sentences - prospective respondents must be made aware of how and why they were selected - ask prospective participants for their participation in the survey - qualify prospective respondents |
contents of introduction
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-screens
- warm-ups - transitions (statements and questions) - complicated and difficult-to-answer questions - classification and demographic questions |
flow of questionnaire
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conducting a dry run of the survey on a small, representative set of respondents in order to reveal questionnaire errors before the survey is launched
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questionnaire pretest
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