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21 Cards in this Set
- Front
- Back
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This is not one of the primary activities of the Generic Value Chain
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accounting
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This is not a cost advantage based on the value chain
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customer satisfaction
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all the firms that engage in activities necessary to turn raw materials into a good or service and put it in the hands of the consumer or business customer
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Supply Chain
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a practice in which a company contracts with a specialist firm to handle all or part of its supply chain operations. Thus, insourcing involves bring in an external company to run its essential operations.
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Insourcing
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where a firm delegates nonessential tasks to subcontractors.
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Outsourceing
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firms or individuals such as wholesalers, agents, brokers, or retailers who help move a product from the producer to the consumer or business user.
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Channel Intermediaries
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dividing larger quantities of goods into smaller lots in order to meet the needs of buyers.
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Breaking Bulk
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providing a variety of products in one location to meet the needs of buyers.
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Creating Assortments
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Know slide 7 well
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a
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The elimination of some layers of the channel of distribution in order to cut costs and improve the efficiency of the channel.
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Disintermediation
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Three types of merchant wholesalers
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cash and carry, truck jobbers, drop shippers, mail-order, rock jobbers
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how much was wholesale trade in the US for February in 2008?
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$377 billion
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steps in distribution planning
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1)develop distribution objectives
2)evaluate internal and external environmental influences 3)choose a distrbution strategy 4)Develop distribution tactics |
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a channel of distribution in which there is formal cooperation among members at the manufacturing, wholesaling, and retailing levels.
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Vertical Marketing System(VMS)
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Single ownership of all levels by a firm (eg. sears)
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Corporate
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what percent of consumers are not satisfied with service two years after a merger?
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50%
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the activities used to move finished goods from manufactures to final customers, including order processing, warehousing, materials handling, transportation, and inventory control.
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physical distribution
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the process of designing, managing, and improving the movement of products through the supply chain.
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Logistics
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This is not considered to be part of either logistics or physical distribution.
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product development
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a software system that intergrates info from across the entire company. Data needs to be entered into the ststem only once, at one point, and then the data are automatically shared throughout the org.
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Enterprise Resource Planning Systems
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This is not a measure of marketing metrics.
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customer satisfaction
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