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5 Cards in this Set
- Front
- Back
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market segmentation is based on differences between -__ of ___
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groups of consumers
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statistical inference test to be used with small sample sizes (n<30)
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t test
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test where sample size is greater than 30
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z test
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means the marketer can focus various strategies & tactics on the market segments to accentuate the differences b/w segments
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actionable difference
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hypothesis that the difference in their population parameters is equal to zero
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null hypothesis
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