Mkt 16

Front 1

Retailing

Back 1

All transactions in
which the buyer intends to
consume the product through
personal, family, or household use

Front 2

Retailer

Back 2

An organization that
purchases products for the
purpose of reselling them to
ultimate consumers

Front 3

General-merchandise retailer

Back 3

A retail establishment
that offers a variety of product
lines that are stocked in
considerable depth

Front 4

Department stores

Back 4

Large
retail organizations characterized
by a wide product mix and
organized into separate
departments to facilitate
marketing efforts and internal
management

Front 5

Discount stores

Back 5

Self-service,
general-merchandise stores that
offer brand name and private
brand products at low prices

Front 6

Convenience store

Back 6

A small
self-service store that is open
long hours and carries a narrow
assortment of products, usually
convenience items

Front 7

Supermarkets

Back 7

Large, self-
service stores that carry a
complete line of food products,
along with some nonfood
products

Front 8

Superstores

Back 8

Giant retail
outlets that carry food and
nonfood products found in
supermarkets, as well as most
routinely purchased consumer
products

Front 9

hypermarkets

Back 9

Stores that
combine supermarket and
discount store shopping in one
location

Front 10

Warehouse clubs

Back 10

Large-scale,
members-only establishments
that combine features of cash-
and-carry wholesaling with
discount retailing

Front 11

Warehouse showrooms

Back 11

Retail facilities in large, low-cost
buildings with large on-premises
inventories and minimal services

Front 12

Traditional specialty retailers

Back 12

Stores that carry
a narrow product mix with deep
product lines

Front 13

Category killer

Back 13

A very large
specialty store that concentrates
on a major product category and
competes on the basis of low
prices and product availability

Front 14

Off-price retailers

Back 14

Stores
that buy manufacturers’ seconds,
overruns, returns, and off-season
merchandise for resale to
consumers at deep discounts

Front 15

Neighborhood shopping centers

Back 15

Shopping centers
usually consisting of several small
convenience and specialty stores

Front 16

Community shopping centers

Back 16

Shopping centers
with one or two department
stores, some specialty stores, and
convenience stores

Front 17

Regional shopping centers

Back 17

A type of shopping
center with the largest
department stores, widest
product mixes, and deepest
product lines of all shopping
centers

Front 18

Superregional shopping centers

Back 18

A type of shopping
center with the widest and
deepest product mixes that
attracts customers from many
miles away

Front 19

Lifestyle shopping centers

Back 19

A type of shopping center that
is typically open air and features
upscale specialty, dining, and
entertainment stores

Front 20

power shopping center

Back 20

A type of shopping center that
combines off-price stores with
category killers

Front 21

Retail positioning

Back 21

Identifying
an unserved or underserved
market segment and serving
it through a strategy that
distinguishes the retailer
from others in the minds of
consumers in that segment

Front 22

Atmospherics

Back 22

The physical
elements in a store’s design that
appeal to consumers’ emotions
and encourage buying

Front 23

Category management

Back 23

A retail strategy of managing
groups of similar, often
substitutable products produced
by different manufacturers

Front 24

Direct marketing

Back 24

The use
of the telephone, Internet, and
nonpersonal media to introduce
products to customers, who can
then purchase them via mail,
telephone, or the Internet

Front 25

Nonstore retailing

Back 25

The
selling of products outside the
confines of a retail facility

Front 26

Catalog marketing

Back 26

A type
of marketing in which an
organization provides a catalog
from which customers make
selections and place orders by
mail, telephone, or the Internet

Front 27

Direct response marketing

Back 27

A type of
marketing in which a retailer
advertises a product and makes
it available through mail or
telephone orders

Front 28

Direct selling

Back 28

Marketing
products to ultimate consumers
through face-to-face sales
presentations at home or in the
workplace

Front 29

Automatic vending

Back 29

The use
of machines to dispense product

Front 30

Wholesaling

Back 30

Transactions
in which products are bought
for resale, for making other
products, or for general business
operations

Front 31

Wholesaler

Back 31

An individual or
organization that sells products
that are bought for resale, for
making other products, or for
general business operations

Front 32

Merchant wholesaler

Back 32

Independently owned businesses
that take title to goods, assume
ownership risks, and buy
and resell products to other
wholesalers, business customers,
or retailers

Front 33

Full-service wholesaler

Back 33

Merchant wholesalers that
perform the widest range of
wholesaling functions

Front 34

general- merchandise wholesalers

Back 34

Full-service
wholesalers with a wide product
mix but limited depth within
product lines

Front 35

limited-line wholesalers

Back 35

Full-service wholesalers that
carry only a few product lines
but many products within
those lines

Front 36

Specialty-line wholesalers

Back 36

Full-service wholesalers that
carry only a single product line or
a few items within a product line

Front 37

rack jobbers

Back 37

Full-service,
specialty-line wholesalers that
own and maintain display racks
in stores

Front 38

Limited service wholesalers

Back 38

Merchant wholesalers that
provide some services and
specialize in a few functions

Front 39

Cash & carry wholesaler

Back 39

Limited-service wholesalers
whose customers pay cash and
furnish transportation

Front 40

Truck wholesalers

Back 40

Limited-
service wholesalers that
transport products directly to
customers for inspection and
selection

Front 41

Drop shippers

Back 41

Limited-service
wholesalers that take title to
goods and negotiate sales but
never actually take possession of
products

Front 42

Mail-order wholesalers

Back 42

Limited-service wholesalers that
sell products through catalogs

Front 43

agents

Back 43

Intermediaries that
represent either buyers or sellers
on a permanent basis

Front 44

brokers

Back 44

Intermediaries
that bring buyers and sellers
together temporarily

Front 45

Manufacturers' agents

Back 45

Independent intermediaries that
represent two or more sellers
and usually offers customers
complete product lines

Front 46

Selling agent

Back 46

Intermediaries
that market a whole product line
or a manufacturer’s entire output

Front 47

Commission merchants

Back 47

Agents that receive goods on
consignment from local sellers
and negotiate sales in large,
central markets

Front 48

Sales branch

Back 48

Manufacturer-
owned intermediaries that sell
products and provide support
services to the manufacturer’s
sales force

Front 49

Sales offices

Back 49

Manufacturer-
owned operations that provide
services normally associated
with agents