Mkg300

Front 1

Which of the following best describes marketing?

Back 1

Marketing should guide production, accounting, and financial activities

Front 2

Macro-Marketing:

Back 2

is concerned with the flow of need-satisfying goods and services from producer to consumer

Front 3

When a firm manufactures a products and is uncertain about whether customers will wants to buys its products, that firm is experiencing the __________ function of marketing

Back 3

risk taking

Front 4

In the context of the universal functions of marketing, the ______ function of marketing involves holding goods until customers need them

Back 4

storing

Front 5

Which of the following marketing involves sorting products according to their size and quality, helping to reduce their need for inspect, and sampling?

Back 5

the standardization and grading function

Front 6

Based on the following company statements, which company is most likely to be in the marketing company era?

Back 6

Long range plan

Front 7

which of the following is NOT a reason why a restaurant may have low customer value?

Back 7

the cost of the dining experience is less than its perceived value

Front 8

Which of the following is a difference between business firms and nonprofit firms with regars to the marketing concept?

Back 8

Nonprofit organizations key measures of long-term success differ from those of other business firms

Front 9

The concept of social responsibility is challenging for marketers except when...

Back 9

the needs of consumers and the society can be served at a profit

Front 10

A __________specifies a target market and a related marketing mix

Back 10

marketing strategy

Front 11

the variables that a company puts together in an attempt to satisfy a particular set of customers that it wants to appeal to is called a

Back 11

marketing mix

Front 12

Which of the following statements about mass marketing is true

Back 12

mass marketing assumes that everyone is basically the same

Front 13

Which of the following statements is true about target marketing?

Back 13

target marketing is limited to fairly homogeneous market segments

Front 14

with which of the four Ps of the marketing mix are retailers, wholesalers, warhouses, and transportation firms associated?

Back 14

Place

Front 15

Which form of promotion involves direct spoken communication between sellers and potential customers that may happen face- to0 face, over the phone, or via video conference over the internet?

Back 15

personal selling

Front 16

Which of the following statements about the marketing mix variables is FALSE?

Back 16

the marketing mix variable "Price" is more important than "place''

Front 17

Natural essences, a company that manufactures hair products, offers "dollar-off coupons" to adult women to get them to try its shampoos and conditioners, this is an example of:

Back 17

sales promotion

Front 18

What is the purpose of a SWOT analysis?

Back 18

to develop screening criteria that will help a company identify what marketing strategy to pursue

Front 19

which of the following scenarios best describes differentiation?

Back 19

the firms marketing mix is distinct from what is available from a competitor

Front 20

Trying to increase sales by selling present products in new markets is known as:

Back 20

Market Development

Front 21

Which of the following types of opportunities involves the greatest risk?

Back 21

Diversification

Front 22

When looking for attractive opportunities, a market manager for a clothing manufacturer should consider

Back 22

all of the answers

Front 23

When some consumers see the marketing mixes being offered by various firms as being different, but other consumers sonsider these alternatices to be close substitutes for each other, the competitive situation is described as:

Back 23

monopolistic competition

Front 24

In order to identify potential competitors, it is important to take the viewpoint of ________ when conducting a competitor analysis

Back 24

target customers

Front 25

what is the purpose of a competitor matrix

Back 25

to help a firm compare its strengths and weaknesses with those of its competitors

Front 26

Which of the following is true of the economic envirnment?

Back 26

it can change rapidly

Front 27

Which of the following is not a variable associated with the cultural and social environment?

Back 27

technological innovation

Front 28

When a large % of people are concentrated in urban areas, such as in the US...

Back 28

place and promotion decisions are often simplified

Front 29

which of the following best describes the idea that is it important to meet present needs without compromising the ability of future generations to meet their own needs?

Back 29

sustainability

Front 30

which of the following statements is true regarding GE strategic planning grid?

Back 30

GE may continue to support an existing yellow business but will probably reject a proposal for a new one, as yellow businesses are borderline cases

Front 31

when identifying a company's market, managers need to avoid the mistake of______.

Back 31

describing their markets solely in terms of the products they sell

Front 32

A product-market is one in which:

Back 32

none of these are true

Front 33

A complete product - market definition includes all of the following descriptions except:

Back 33

whoare the firm's competitors

Front 34

Customer type:

Back 34

refers to the final consumer or user of a product type

Front 35

What is the main difference between naming broad product markets and market segmentation?

Back 35

Naming involves breaking down markets, while segmentation involves aggregating customers with similar needs

Front 36

A target marketer whouses a single marketing mix strategy to appeal to both office tablet computer users and hometablet computer users is applying the _____.

Back 36

combined target market approach

Front 37

A target marketer houses two different marketing mix strategies to make two separate appeals to office tablet and home tablet users is applying the _________

Back 37

multiple target market approach

Front 38

In segmenting the cell phone user product-market cell phone maker.................

Back 38

combiner

Front 39

Positioning is a marketing management aid that refers to:

Back 39

all of these are true

Front 40

Ford Co. asks members of its target market to rate its cars and those of GM and Chrysler on a 7 point scale in terms of two dimensions so that it can establish a quadrant-grid map of these ratings. Wht type of analysis are they conducting?

Back 40

Positioning