Mkg 300 Exam #3 (Chapter 14)

Front 1

______ is communicating information between the seller and potential buyer or others in the channel to influence attitudes and behavior.

Back 1

Promotion

Front 2

______is the part of the marketing mix that that lets customers know that the right Product is available at the right Place at the right Price.

Back 2

Promotion

Front 3

This involves the direct spoken communication between sellers and potential customers.

Back 3

Personal Selling

Front 4

______ is communicating with large numbers of potential customers at the same time. This is less flexible than personal selling.

Back 4

Mass Selling

Front 5

Any paid form of non personal presentation of ideas, goods, or services by an identified sponsor.

Back 5

Advertising

Front 6

You pay for advertising but _____ is free.

Back 6

Promotion

Front 7

Any unpaid form of nonpersonal presentatioin of ideas, goods, or services.

Back 7

Publicity

Front 8

This refers to promotion activities- other than advertising, publicity, and personal selling- that stimulate interest, trial, or purchase by final customers or others in the channel.

Back 8

Sales Promotion

Front 9

These people are conecerned with managing personal selling. These people are responsible for building good distribution channels and implementing Place policies.

Back 9

Sales Manager

Front 10

These people manage their company's mass-selling effort- in television, newspapers, magazines, and other media.

Back 10

Advertising Managers

Front 11

Communication with noncustomers, including labor, public interest groups, stockholders, and government.

Back 11

Public Relations

Front 12

These people manage their company's sales promotion effort.

Back 12

Sales Promotion Managers

Front 13

The international coordination of every communication from a firm to a target customer to convey a consistent and complete message.

Back 13

Marketing Communications

Front 14

The intentional coordination of every communication from a firm to a target customer to convey a consistent and complete message.

Back 14

Integrated Marketing Communications (IMC)

Front 15

The source deciding what it wants to say and translating it itno words or symbols that will have teh same meaning to the receiver.

Back 15

Encoding

Front 16

Any distraction that reduces the effectiveness of the communication process.

Back 16

Noise

Front 17

The receiver translating the message.

Back 17

Decoding

Front 18

The Carrier of the Message

Back 18

The Message Channel

Front 19

When a channel of distribution involves intermediaries, their cooperation can be crucial to the success of the overall marketing strategy.

Back 19

Pushing

Front 20

Getting customers to ask intermediaries for the product

Back 20

Pulling

Front 21

This shows when different groups accept ideas. It emphasizes the relations among groups and shows that individuals in some groups act as leaders in accepting a new idea.

Back 21

Adoption Curve

Front 22

These people are the first to adopt.

Back 22

The innovator

Front 23

These people are well respected by their peers and often are opinion leaders.

Back 23

Early Adopters

Front 24

These people ar well respected by their peers and are often opinion leaders. They tend to be younger, more mobile, and more creative than later adopters.

Back 24

Early Adopters

Front 25

The ______ avoid risk and wait to consider a new idea after many early adopters have tried it- and liked it.

Back 25

Early Majority

Front 26

These people are cautious about new ideas. Often they are older and more set in their ways.

Back 26

Late Majority

Front 27

These people prefer to do things the way they've been done in the past and are very suspicious of new ideas.

Back 27

Laggards or Nonadopters

Front 28

This is a demand for the general product idea- not just for the company's own brand,

Back 28

Primary Demand

Front 29

In this stagemore competitors enter the market, and promotion emphasis shifts from building primary demand to stimulating _______- demand for the company's own brand.

Back 29

Selective Demand

Front 30

Basing the budget on the job to be done. It helps you to set priorities so that the money you spend produces specific results.

Back 30

Task Method