Mkg 300 Exam #3 (Chapter 13)

Front 1

______% of wholesale establishments are merchant wholesalers.

Back 1

90%

Front 2

_______covers all of the activities involved in the sale of products to final consumers. They can be large or small, and can even operate without a brick and mortar store.

Back 2

Retailer

Front 3

These carry anything they can sell in reasonable volume.

Back 3

General Stores

Front 4

Most conventional retailers are ______-line or _____ line srores.

Back 4

Single Line, Limited Line

Front 5

These are stores that specialize in certain lines of related products rather than a wide assortment.

Back 5

Single-Line or Limited-Line Stores

Front 6

What is the main advantage of limited-line retailers?

Back 6

They can satisfy some target markets better.

Front 7

This is usually small and has a "distinct" personality. The sell special types of shopping products such as high-quality sporting goods, exclusive clothing, cameras, or even antiques.

Back 7

Specialty Shop

Front 8

These offer a unique product assortment, knoweldgeable sales clerks, and great service.

Back 8

Specialty Shops

Front 9

Larger stores that are organized into many separate departments and offer many product lines.

Back 9

Department Stores

Front 10

This concept says that retailers should offer low prices to get faster turnover and greater sales voluems-by appealing to larger markets.

Back 10

Mass-Merchandising Concept

Front 11

Large stores specializing in groceries with self-service and wide assortments.

Back 11

Supermarkets

Front 12

These offer "hard-goods" at substantial price cuts to customer who would go to the store, pay cash, and take care of any service or repair problems themselves.

Back 12

Discount Housese

Front 13

Large self-service sotres with amny departments that emphasize "soft goods" (housewares, clothing, fabrics, staples) but still follow the discount houses' emphasis on lower margins to get faster turnover.

Back 13

Mass-Merchandisers

Front 14

Very large stores that try to carry not only food and drug items but all goods and services that the consumer purchases routinely. Ex. Wal-Mart

Back 14

Supercenters (hypermarkets)

Front 15

A convenience-oreintented variation of the conventional limited line food stores. These limit their stock to pick-up or fill in items (bread, milk, etc.).

Back 15

Convenience Stores

Front 16

Very large stores that try to carry not only food and drug items but all goods and services that the consumer purchases routinely. Ex. Wal-Mart

Back 16

Supercenters (hypermarkets)

Front 17

A convenience-oreintented variation of the conventional limited line food stores. These limit their stock to pick-up or fill in items (bread, milk, etc.).

Back 17

Convenience Stores

Front 18

Selling and delivering products through vending machines.

Back 18

Automatic Vending

Front 19

More and more people are getting involved in _______ which combines shopping online and shopping in stores.

Back 19

Cross-Channel Shopping

Front 20

Carrying any product lines they think they can sell profitably. Ex. Supermarkets and Drugstores only sell things they can sell in volume

Back 20

Scrambled Merchandising

Front 21

A firm that owns and manages more than one store- and often it's many.

Back 21

Coroporate Chain

Front 22

Retail-sponsored groups-formed by independent retailers-that run their own buying organizations and conduct joint promotion efforts.

Back 22

Cooperative Chains

Front 23

Wholesale sponsored groups that work with "independent" retailers.
Ex. SuperValu in groceries

Back 23

Voluntary Chains

Front 24

In ____ the franchisor develops a good marketing strategy, and the retail franchise holders carry out the strategy in their own units.

Back 24

Franchise Operations

Front 25

Concerned with the activities of those persons or establishments that sell to retailers and other merchants, or to industrial, institutional, and commercial users, but that do not sell in large amounts to final consumers.

Back 25

Wholesaling

Front 26

_______ are firms whose main function is providing wholesaling activities.

Back 26

Wholesalers

Front 27

Warehouses that producers set up at separate locations away from their factories-they're classified as wholesalers by the US Census Bureau.

Back 27

Manufacturer's Sales Branches

Front 28

These people own (take title to) the products they sell. They often specialize by certain types of products or customers.

Back 28

Merchant Wholesalers

Front 29

These are merchant wholesalers that provide all the wholesaling functions. There are three groups within this category.

Back 29

Service Wholesalers

Front 30

What are the three types of service wholesalers?

Back 30

1.) General Merchandise
2.) Single- Line
3.) Specialty

Front 31

______ are service wholesalers that carry a wide variety of nonperishable items such as hardware, electrical supplies, furniture, drugs, cosmetics, and automobile equipment.

Back 31

General Merchandise Wholesalers

Front 32

______ are service wholesalers that carry a narrower line of merchandise than general merchandise wholesalers.

Back 32

Single-Line (or general line) Wholesalers

Front 33

_____are service wholesalers that carry a very narrow range of products and offer more information and service than other service wholesalers.

Back 33

Specialty Wholesalers

Front 34

________ provide only SOME of the wholesaling functions.

Back 34

Limited Function Wholesalers

Front 35

These operate like service wholesalers-except that the customer must pay cash.

Back 35

Cash-and-carry wholesalers

Front 36

_____ own (take title to) the products they sell- but they do not actually handle, stock, or deliver them.They commonly sell bulky products.

Back 36

Dropshippers

Front 37

These people specialize in delivering products that they stock in their own trucks. Ex. Frito Lay Trucks

Back 37

Truck Wholesalers

Front 38

These specialize in hard-to-handle assortments of products that retailer doesnt want to manage-and they usually display the products on their own wire racks.
Ex. Hallmark Card Display in Marsh

Back 38

Rack Jobber

Front 39

These wholesaler may be distributed widely to smaller industrial customers or retailers that might not be called on by other wholesalers
Also includes website sales .

Back 39

Catalog Wholesalers

Front 40

______ are wholesealers that DO NOT own the products they sell. Their main purpose is to help in buying and selling. Specialize by customer type.

Back 40

Agent Whoelsalers

Front 41

A _______ sells similar products for several noncompeting producers-for a commission on what is actually sold.

Back 41

Manufacturer's Agent

Front 42

These are manufacturer's agents who specialize in international trade. These agent wholesalers operate in every country and help international firms adjust to a different market.

Back 42

Export or Import Agents

Front 43

These bring buyers and sellers together. These people usually have a TEMPORARY relationship with the buyer and seller while the deal is negotiated.

Back 43

Brokers

Front 44

______ operate like other brokers, but they specialize in bringing together buyers and sellers from different countries.

Back 44

Export and Import Brokers

Front 45

This person becomes each producer's marketing manager. They take over the whole marketing job of producers- not just the selling function.

Back 45

Selling Agents

Front 46

_____ is a blend of manufacturers' agent and selling agent-handling the entire export function for several producers of similar but noncompeting lines.

Back 46

A combination export manager

Front 47

_____ provide a place where buyers and sellers can come together and bid ot complete a transaction.

Back 47

Auction Companies