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15 Cards in this Set
- Front
- Back
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The transporting, storing, and handling of goods in ways that match target customers' needs with a firm's marketing mix- both within individual firms and along a channel of distribution.
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Logistics
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_______ is another name for logistics.
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Physical Distribution (PD)
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How rapidly and dependably a firm can deliver what they, the customers want.
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Customer Service Level
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The ______ syas that all trasnporting, storing, and product-handlin g activities of a business and a whole channel system should be coordinated as one system that seeks to minimize the cost of distribution for a givencusomer service level.
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Physical Distribution Concept (PD Concept)
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Evaluating each possible PD system and identifying ALL of the costs of each alternative.
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Total Cost Approach
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Not having a backup supply of inventory is a disadvantage of _______ delivery.
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Just in Time (JIT)
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The complete set of firms and facilities and logistics activities that are involved in procuring materials, transforming them into intermediate or finished products, and distributing them to customers.
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Supply Chain
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Grouping individual items into an economical shipping quantity and sealing them in protective containersfor transit to the final destination.
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Containerization
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Loading truck and trailers- or flatbed trailers carrying containers- on rail cars to provide both speed and flexibility.
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Piggyback Service
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The marketing function of holding goods so they're available when they're needed.
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Storing
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The amount of goods being stored.
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Inventory
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What are some risks of having too much inventory?
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1.) Risk of fire and theft
2.) Invetory becomes obsolete 3.) Cost of storage facilities |
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Storing facilities owned or leased by companies for their own use.
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Private Warehouse
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Independent storing facilities. Can provide the same needs as a company warehouse can. Often is used for seasonal storage.
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Public Warehouses
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A special kind of warehouse designed to speed the flow of goods and avoid unecessary storing costs.
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Distribution Center
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