Mkg 300 Exam #3 (Chapter 11)

Front 1

Making goods and services available in the right quantities and locations, when customers want them.

Back 1

Place

Front 2

Any series of firms or individuals who participate in the flow of products from producer to final user or consumer.

Back 2

Channel of Distribution

Front 3

______ distribution allows firms to keep control over the marketing mix.

Back 3

Direct Distribution

Front 4

Direct communication between a seller and an individual customer using a promotion method other than face-to-face personal selling.

Back 4

Direct Marketing

Front 5

The difference between the quantity of products it is economical for a producer to produce and the quantity final consumers want.

Back 5

Discrepancies of Quantity

Front 6

The difference between the lines of a typical producer make and the assortment final consumers or users want.

Back 6

Discrepancy of Assortment

Front 7

These adjust the quantities of assortments of products handled at each level in a channel of distribution.

Back 7

Regrouping Activities

Front 8

Collecting products from many small producers. Ex. The Coffee grown in Colombia.

Back 8

Accumulating

Front 9

Dividing larger quantities into smaller quantities as products get closer to the final market.

Back 9

Bulk-Breaking

Front 10

Separating products into grades and qualities desired by different target markets.

Back 10

Sorting

Front 11

Putting together a variety of products to give a target market what it wants.

Back 11

Assorting

Front 12

In______. the various channel members make little or no effort to cooperate with each other. They buy and sell from each other but that is the extent of it.

Back 12

Traditional Channel Systems

Front 13

A manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts.

Back 13

Channel Captain

Front 14

_____channel systems are ones in which the whole channel focuses on the same target market at the end of the channel.

Back 14

Vertical Marketing Systems

Front 15

Acquiring firms at different levels of channel activity.

Back 15

Vertical Integration

Front 16

In a ______ channel system, the channel members informally agree to cooperate with each other.

Back 16

Administered Channel Systems

Front 17

In _________ channel systems, the channel members agree contract to cooperate with each other.

Back 17

Contractual

Front 18

_____ market exposure makes a product available widely enough to satisfy target customers' needs but not exceed them.

Back 18

Ideal Market Exposure

Front 19

______is selling a product through all responsible and suitable wholesalers or retailers who will stock or sell the products.

Back 19

Intensive Distribution

Front 20

Selling through only those intermediaries who will give the product special attention.

Back 20

Special Distribution

Front 21

Selling through only one intermediary in a particular geographic area.

Back 21

Exclusive Distribution

Front 22

This occurs when a producer uses several competing channels to reach the same target market-perhaps using several intermediaries in addition to selling directly.

Back 22

Multichannel Distribution

Front 23

Selling the right to use some process, trademark, patent, or other right for a fee or royalty.

Back 23

Licensing

Front 24

When a domestic firm enters into a venture with a foreign firm?

Back 24

A joint venture

Front 25

______ means that a parent firm has a division (or owns a separate subsidiary firm) in a foreign market.

Back 25

Direct Investment