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25 Cards in this Set
- Front
- Back
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When does consumer behavior come in?
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Leading up to a consumer's purchase of a product.
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What are the 5 steps in the Purchase Decision Process?
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1.) Problem Recognition
2.) Information Search 3.) Alternative Evaluation (setting up criteria) 4.) Purchase Decision (which and when) 5.) Postpurchase Behavior |
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When customers are satisfied, how many people do they boast to about their purchase?
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3
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When customers are dissatisfied, how many people do they complain to?
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9
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What are the 5 Situational Influences on Consumer Behavior?
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1.) Purchase task
2.) Social surroundings 3.) Physical surroundings - music, lighting, decor 4.) Temporal effects - time of day 5.) Antecedent effects - at that moment |
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What are the Hierarchy of Needs starting from the bottom up?
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1.) Physiological - food, water
2.) Safety - house 3.) Social - friendship, love 4.) Personal - respect 5.) Self-Actualization - becoming the best at what you like |
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What is perception?
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The way people see and understand the world.
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Selective perception?
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Filtering out info so that only some is understood.
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Selective comprehension?
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Filtering out info so that it is consistent with their current beliefs.
ex: Snow Pup = weak w/o reading more about it. |
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Selective retention?
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Only being able to remember some info.
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When does consumer behavior come in?
|
Leading up to a consumer's purchase of a product.
|
|
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What are the 5 steps in the Purchase Decision Process?
|
1.) Problem Recognition
2.) Information Search 3.) Alternative Evaluation (setting up criteria) 4.) Purchase Decision (which and when) 5.) Postpurchase Behavior |
|
|
When customers are satisfied, how many people do they boast to about their purchase?
|
3
|
|
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When customers are dissatisfied, how many people do they complain to?
|
9
|
|
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What are the 5 Situational Influences on Consumer Behavior?
|
1.) Purchase task
2.) Social surroundings 3.) Physical surroundings - music, lighting, decor 4.) Temporal effects - time of day 5.) Antecedent effects - at that moment |
|
|
What are the Hierarchy of Needs starting from the bottom up?
|
1.) Physiological - food, water
2.) Safety - house 3.) Social - friendship, love 4.) Personal - respect 5.) Self-Actualization - becoming the best at what you like |
|
|
What is perception?
|
The way people see and understand the world.
|
|
|
Selective perception?
|
Filtering out info so that only some is understood.
|
|
|
Selective comprehension?
|
Filtering out info so that it is consistent with their current beliefs.
ex: Snow Pup = weak w/o reading more about it. |
|
|
Selective retention?
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Only being able to remember some info.
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What is the most powerful and authentic information source?
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Word of mouth
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What are the 3 sources of motivation?
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1.) Ideals
2.) Achievement 3.) Self-expression |
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What kind of products are opinion leaders most effective with?
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Products/services that offer the benefit of self-expression.
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What are the 3 different types of Reference Groups?
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1.) Membership Group - a part of
2.) Aspiration Group - want to be a part of 3.) Dissociative Group - want to be unlike |
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What are the 5 roles in the Family Decision-Making Process?
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1.) Information gatherer
2.) Influencer 3.) Decison-Maker 4.) Purchaser 5.) User |
