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33 Cards in this Set

  • Front
  • Back

Where do sales managers come from?

Successful sales people

Reasons for going into sales

1. Good pay


2. Flexible schedule


3. Opportunity to travel


4. Control Income


5. Entertaining

Responsibilities of a Sales Manager

1. oversee/ train sales people


2. Recruitment


3. Motivation


3. Compensating the sales force


4. communication to the director sales


5. Being approachable

Before a sales person can sell, the need to be able to sell themselves by:

1. Having a voice


2. Controlling nervous habits


3. Being social intelligence


4. Good handshake


5. Knowlegable

Stages of the selling Process

1. Prospecting


2. Pre-Approach


3. Approach


4. Presentation


5. Handling Objections


6. Negotiation/ Closing the sale


7. Servicing the Accounts

When prospecting, the vendor has to have:

1. Authority to buy


2. Need for product


3. Money to buy

Ways to prospect

1. Warm calling


2. Cold calling


3. Referrals - Best method


4. Join networking clubs


5. Send mailers out

What does the pre-approach method entail?

Doing research


- Private or branded label


- How do they advertise


- who their competitors are

In the presentation seller should:

1. Create a need for the product


2. Include visual aids


3. Detail the item


3. Have a dialogue-LISTEN

Things vendor can negotiate

delivery dates, size, case pack= assortment of colors or sizes

What does the buyer want the most?

For you to ship what they bought & ship it on time.

Interviewing Process

1. Telephone 2. Video Conference 3. Face-to-face

What type of questions will a good candidate ask?

Corporate culture? new hire or replacement? Avg time sales person works there.

What should the employer do after the 1st interview?

Email or letter candidate telling them the next step in the process.

What does the 2nd interview usually consist of?

Bring another person in, more detailed questions, personality exam, may have to demonstrate their skill. Ask them to do a trial.

What is a factor?

Financial institution, bank, that advises retailers about their vendors. They are used because they don't want to deal with the responsibility if the the vendor doesn't pay.

Override

Compensation for the sales manager in addition to what the sales person made.

Sales Managers are judged off:

Legacy. How many sales people were promoted &able to train

How to respond to objections when closing the sale.

No "open to buy" = if they did have $$, would they buy?


Happy with current vendor = test order





K.I.S.S

Keep it Simple Stupid - Method of selling that makes people feelcomfortable with you and understand what you are saying.

Benefits of Motivated Sales Force

-Increase sales..employee are more happy, positive & productive


-Aids in retention, reduces recruitment expenses


-Confident (want to take on new responsibilities)


Less employee turnover..high retention rate



Benefits of Retention

-long lasting relationships with their clients


-more open to constructive criticism


-Good reputation of retention.

Perks of Sales Contests

Gift cards to restaurants, tickets to shows, title changes, free lunches, sales person in "hall of fame"

Things to Evaluate on Employees

-Sales figures based on what expected to do


1. Product knowledge, competition, industry


2. Time management


3. Personal characteristics = enthusiasm, confidence, eye contact, body language, social intelligence


4. New Accounts opened since last evaluation


5. Retention of old accounts


6. Customer relations


7. Expenses


8. Profitability


9. Returns


10.Prospecting





When evaluating employees...

They should know in advance, should be in a quiet environment, and they should know WHAT they are being evaluated on.

Good time management habits

1. Try to stretch the day. Lunch/ evening appts


2. Avoid spending spending time with people who can't benefit business


3. Respond via text/email unless emergency


4. Keep a log of time spent


5. Delegate your time for 1 place


6. Refer back to diary to reflect where time was spent


7. Reserve time to make sure things get done (prospecting)

Draw vs. Commission

Your employer is advancing you money because they know you have on going expenses.

Bonuses depend on the sales person's...

1. Total sales


2. Profitability


3. New Accounts


4. Retention of old accounts


5. Met or surpassed sales goals

Sales Manager Mistakes with Bonuses

1. Not indicating to employees how lucrative they can be


2. Are they obtainable


3. Are in line within industry

Compensation

1. Salary


2. Benefits


3. Bonuses

Top down planning

sales manager gives sales people sales goals

Bottom up planning

sales people gives sales mangers sales plans ofwhat they hope to accomplish.

Sandbagging

· A sales person who has met their sales figuresfor the year, & it’s the end of the year, they submit the order the firstweek in January


-Since they met their sales goal, this gives themmoney in the next year