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65 Cards in this Set

  • Front
  • Back
Ascender
the part of the stem of a lowercase letterform that goes above the median.

b d h k
Base line
the imaginary line defining the visual base of letterforms.

baseline .. .. Mphx
Bowl
the rounded form that describes a COUNTER.
(bowl may be either open or closed )

b d p q
Counter
the negative space w/in a letterform.
(either fully or partially cnclosed.)

a d P C
Descender
the portion of the stem of a lowercase letterform that goes below the baseline.

p q y
X-height
the height in any typeface of the lowercase 'x'

x-height---> Mphx
Stem
The significant vertical or oblique stroke .

T v b p
Serif
the right-angled or oblique foot at the end of the stroke

A T M
Stroke
any line that defines the basic letter form

A B C
Cross Bar
the horizontal stroke in a letterform that joins two stems together

A H
Cross Stroke
the horizontal stroke in a letterform that intersects the stem.

f t
Apex
the point created by joinin two diagonal stems

A
Vertex
the point created by joinin two diagonal stems

M V
Arm
Short strokes off the stem of the letter form either horizontal or inclined upward


EFT

KY
Leg
Short strokes off the stem of the letterform either at the bottom of the stroke or inclined downward

L

K R
Ear
the strok e extending out from the main stem or body of the letterform

g r
Link
the stroke that connects the bowl and the loop of a lowercade G.

g
Loop
the bowl created in the descender of the lowercase G.

g
Ligature
the character formed by the combination of 2 or more letterforms.

fi fl
Spin
the curved stem of the S.

S
Tail
the curved or diagnal stroke at the finish of a certain leterform.

Q j
Terminal
the self-contained finish of a stroke w/o a serif.

T t
Sans Serif
w/o serifs
Cap Height
the height of capital letters in a specific typeface
Overshoot
a round /pointed letter, the degree to which it extends higher or lower than a "flat" letter to achieve an optical effect of being the same size.

O A - H X
2 typefaces that appear the same size
.
Typefaces can you combine
.
Stress
(Vertical/oblique)

Contrast
(high/moderate/low/none)
Bracketing
(serifs)
(yes/no, bracketed/unbracketed)
Hunanist
Old style
Bracketed serifs
Moderate contrast
Oblique stress

A a e g o
Transitional
Less bracketed serifs
Moderate contrast
Vertical/almost vertical stress

A a e g o
Modern
Unbracketed serifs
High contrast
Vertical stress

A a e g o
Slab Serif
Egptian
Slab serifs (bracketed or unbraketed)
Low contrast
Vertical (or disappeared) stress
Gothic
Grotesque
.
Transitional Sans Serif
.
Geometric Sans Serif
.
Humanist Sans Serif
.
Typeface Family
.
Typeface
.
Font
.
Family
.
Style
.
Weight
.
Width
.
Basic styles in Serif family
.
Additional styles that can be found in a Sans serif family
.
Diff. b/w OLD STYLE (non-lining)
& LINING NUMBERS
.
Diff. numerals used
.
Diff. b/w SMALL CAPS & CAPITALS
.
Do not ... When faking typeface styles
.
Typeface vs. Font
.
Picas & Points
.
Type size & Leading
.
Measuring the leading of a paragraph
.
Autoleading

Should it be used?
Default leading

No
Converting b/w
Points
Picas
Inches
.
When to use Points
When to use Picas
.
Kerning
.
Tracking
.
Adjusting kerning in InDesign
.
Letter Spacing
.
Leading
Line spacing
.
Measuring point size
.
What to aim for when deciding leading for a paragraph of a body copy
.