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34 Cards in this Set

  • Front
  • Back

Perfect Competition

a market with many buyers and sellers, no one person has control of the market

Four Characteristics of Perfect Competition

1. many buyers


2. many sellers


3. free entry/exit


4. homogeneous product


5. "perfect" knowledge


6. buyers/sellers are independent


7. individuals are price takers (price based off supply and demand)

Loss minimizing firm

Price > Average Variable Cost, operate


Price < Average Variable Cost, shut down

If marginal benefits exceed marginal cost...

you increase the activity

If marginal benefits are less than marginal cost...

you reduce the activity

if marginal benefits = marginal cost...

profit is maximized, keep activity stationary

Break-even price

the price at which economic profit is zero



Shut-down price

the price where the business firm is indifferent between operating and shutting down

sunk cost

the cost the business firm has already paid or agreed to pay in the future



In the long run there is ____ economic profit, and no additional money left over

zero



Two ways someone can enter the market:

1. somebody drops out


2. there is an increase in demand

Monopoly

a market served by one business firm

Characteristics of a Monopoly

1. potential for many buyers


2. one seller


3. imperfect market knowledge by the consumer

Reasons monopolies exist (4)

1. Patents


2. Franchising/Licensing Schemes


3. Natural Resources


4. Natural Monopoly

Patents (monopoly)

purpose is to encourage you to find more efficient methods of x. Good for 70 yrs, now only 20 yrs, medical good for 7 yrs

Franchising/Licensing Schemes (monopoly)

found at local, state, and gov. levels


where government chooses the business firm to provide the product

Natural Resources (monopoly)

business firm owns the land where the material is

Natural Monopoly

where a monopoly will naturally arise if left alone

Monopolistically competitive markets characteristics

reduced prices and higher variety of products


increased competition


second most competitive (behind perfectly competitive)

Oligopolies

market served by a few business firms

Oligopoly Characteristics

many buyers and few sellers


imperfect market knowledge by the buyer


tends to be barriers to entry (no free entry and exit)



Concentration Ratio

percent of market output produced by largest business firms



Rent-seeking

process where business firms spend money to persuade governments to enact barriers of entry and pick them as the monopolists

barriers of entry

must have contract in order for products to be sold

Gaming tree

a graphical representation of consequences of different strategies (used in prisoner's and Duopolous dilemmas)

Cartel

two or more businesses working together to coordinate prices and/or quantities.


Illegal, violates US anti-trust laws


leads to price fixing

Dominant strategy

action that is the best choice no matter what the other person says

Duopolis Dilemma

both business firms would be better off charging the higher price, yet both end up charging the lowest price

Nash Equilibrium

the outcome of the game in which each player is doing the best that they can based on what the other player is doing

product differentiation

a marketing strategy used by business firms to distinguish their products from a similar product

Four Primary Ways of Product Differentiation

1. physical characteristic


2. location


3. service


4. aura/image

When a second business firm enters, demand will _____, marginal revenue will _____, price will _____, average cost _______, and profit goes _____.

drop, drop, drop, increases, down



Monopolistic Competition

a market served by many business firms selling slightly different products

Monopolistic Competition Characteristics

1. many buyers/sellers


2. free entry/exit


3. heterogeneous product


4. imperfect market knowledge


5. buyers/sellers are independent