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100 Cards in this Set

  • Front
  • Back

most commonly used measure of consumers' sensitivity to price

price elasticity of demand

Most consumer goods & services have a price elasticity between ______ & ______

.5, 1.5
The rule of thumb for most products is that price elasticity clusters around ______.
1
PE>1 (Elastic or Inelastic?)
Elastic
PE=1
unit elastic

PE<1 (Elastic or Inelastic?)

Inelastic
Goods that are more essential to everyday living & have fewer substitutes tend to have (higher/lower) elasticities. (Ex: staple foods)
lower
Luxuries, which have many substitutes, tend to have (elastic/inelastic) demand.
elastic
Demand for automobiles: Elastic or Inelastic
- short-term- ______
- specific model - ______
- long-run - demand in rural areas- ______

- elastic - can be delayed
- highly elastic - many substitutes
- inelastic - few alternative modes of transportation

Equation for Total Revenue (TR)
Price of Good x Units Sold
Equation for price elasticity of demand (Ed)

% ∆ in QD / % ∆ in price

(Q [new] – Q1 [old])
_________________ x 100
(Q + Q1) /2

÷

(P [new] – P1 [old])
_________________ x 100
(P + P1) /2

Price elasticity of Demand is reported as a ______ number even though the calculation is ______, because price & QD move in opposite directions.
positive, negative
Elastic or inelastic?

% ∆ QD = % ∆ in price

% ∆ QD < % ∆ in price

% ∆ QD > % ∆ in price
unit elastic, inelastic, elastic
A change in the amount the seller receives for each unit sold.
price effect
With the price effect:
- When price increases, TR ______.
- When price decreases, TR ______.
increases, decreases
With the quantity effect:
- When price increases, QD ______, which makes TR ______.
- When price decreases, TR ______.
decreases, decreases, increases
Price effect and quantity effect work in ______ directions. TR may ______, ______, or ______ whenever price changes.
opposite, increase, decrease, remain the same
Inelastic or Elastic:
Price effect > Quantity Effect

Quantity Effect > Price Effect
inelastic, elastic
Elastic or inelastic?
1. Price increases, TR decreases
2. Price increases or decreases and TR =
3. Price decreases, TR increases
4. Price decreases, TR decreases
5. Price increases, TR increases
elastic, unitary elastic, inelastic, elastic, inelastic
(increase/decrease)
The more time consumers have to adjust to price changes, the more they will ______ purchases in response to ______ in prices and ______ prices in response to ______ in prices.
increase, decreases, decrease, increases
Long-term demand is more (elastic/inelastic) than short-run demand.
elastic
Why do we use the midpoint formula when calculating elasticity of demand?
So I don't have to worry whether Q or price went up or down.
Ed (Elasticity Coefficient) determines the percent change in quantity for a ______% change in price.
1
Profit =
Total Revenue - Total Cost
(higher/lower)

The higher the price, the ______ the elasticity. The lower the price, the ______ the elasticity.
higher, lower
Ed>1, it is (very/not very) responsive, (elastic/inelastic), and relatively (steep/flat).
very, elastic, flat
The larger the Ed, the (steeper/flatter) the curve?
flatter.
Ed = ∞, (perfectly elastic/inelastic), can sell as much as I want at one price, but if I raise or lower my price I can't sell any.
Perfectly Elastic
Ed<1, (very/not very) responsive, relatively (steep/flat) curve.
not very, steep
Ed=0 (Perfectly Elastic/Inelastic), If I change price, quantity doesn't change at all. Horizontal or vertical line? Something you cannot do without.
Perfectly Inelastic, Vertical
Ed = 1; point where elasticities shift, doesn't have to be midpoint
Point Elasticity, Unit Elasticity
TR increases when:
- Price increases & Ed is (elastic/inelastic)
- Price decreases & Ed is (elastic, inelastic)
inelastic, elastic
TR decreases when:
- Price increases & Ed is (elastic/inelastic)
- Price decrease and Ed is (elastic, inelastic)
elastic, inelastic
There is no change in TR when:
- Price increases & Ed is ______
- Price decreases & Ed is ______

unit, unit

When Ed is ______, the increase or decrease in price is matched by change in quantity.
unit
The most TR occurs when Ed is ______.
unit (Ed = 1)
Income Elasticity of demand formula (Ey) =

% ∆ in QD / % ∆ Y (income)

(Q [new] – Q1 [old])
_________________ x 100
(Q + Q1) /2

÷

(Y [new] – Y1 [old])
_________________ x 100
(Y + Y1) /2

For a normal good, as income increases, demand ______. As income decreases, demand ______.
increases, decreases
For an inferior good, as income increases demand ______. As income decreases, demand ______.
decreases, increases
With income elasticity of demand, ______ is important, because it tells us whether a good is normal or inferior.
sign
With income elasticity of demand, that of inferior goods is (positive/negative) and that of normal goods is (positive/negative).
negative - inverse relationship to y, moving in opposite directions

positive
Which of the following pairs of goods and services would the cross elasticity of demand be negative?
(a) iPods and songs downloaded from iTunes
(b) digital satellite service and digital video recorders
(c) recreational vehicles and camping tents
(d) bowling and co-ed softball
(e) textbooks and study guides
(complements)
a, b, & e
As the price of one good changes, what happens to demand for the other is known as ______ elasticity.
cross price
Equation for Cross Price Elasticity (Exz)
% Change in QD of one good/ % change in price of the other good
If the cross elasticity of demand is positive, they're ______. If it is negative, they're ______.
substitutes, complements
The absolute value of the cross elasticity of demand (Exz) gives the ______ of the relationship.
magnitude
A movement along the supply curve as a result of a change in price of the good
elasticity of supply
Formula for elasticity of supply (Es) =

% ∆ in Qs / % ∆ price

(Q [new] – Q1 [old])
_________________ x 100
(Q + Q1) /2

÷

(P [new] – P1 [old])
_________________ x 100
(P + P1) /2

The price elasticity of supply is always (positive/negative).
positive, sign is not important (direct relationship)
If price goes up, and quantity doesn't change, it is ______.
perfectly inelastic
When the percentage change in quantity = percentage change in price, it is said to be ______. (Es = 1) It doesn't matter the slope of the curve as long as it crosses at the origin.
unit elastic
Curves that are relatively ______, cross the y-axis at some point other than 0 and are flat.
elastic
Curves that are ______, cross the y-axis at some point other than 0 and are steep.
inelastic
Elasticity & ______ are not the same thing!
slope
Determinants of Supply:
- Availability of ______ resources (inputs)
* Limited or depleted
(elastic/inelastic)
*Readily available
(elastic/inelastic)
- ______ Frame
* momentarily- perfectly
(elastic/inelastic)
* short-run -
(elastic/inelastic)
*long- run -
(elastic/inelastic)

production, inelastic, elastic, time, inelastic, inelastic, elastic

Goal of economics: ______ efficiency
allocative
Allocative efficiency occurs at ______. Marginal ______ = Marginal ______. Both consumer & producer are receiving max ______. Satisfaction is measured by ______ (excess value) and ______ surplus.
equilibrium, benefit, cost, satisfaction, consumer, producer
Equilibrium will provide the max consumer & producer surplus, meaning it is ______.
efficient
Price (consumer surplus) is what you ______ for the good & also the ______/satisfaction you receive form the good. (marginal ______)
pay, value, benefit
To calculate value of consumer surplus -
1/2H x W
When calculating consumer surplus, for example: If the equilibrium price is $7, but I would have been willing to pay $10, the excess value or consumer surplus is ______.
$3
When looking at the consumer surplus you go from below the ______ curve to equilibrium.
demand
The more I have of something, the ______ satisfaction I get from 1 more unit (value decreases).
less
The demand curve is also known as the marginal ______.

marginal benefit, (society- marginal social benefit)

When looking at the producer surplus, you go from above the ______ curve to equilibrium.
supply
Price (producer surplus) is what ______ received for the good & marginal ______ (what it costs to produce an additional unit).
firm, cost
The marginal benefit when considering the producer surplus is the marginal ______.
revenue
The producer surplus value must cover the cost of ______, otherwise I wouldn't supply the good.
production
At each price, what someone is willing & able to supply is the ______ surplus.
production
To find the production surplus:
1/2H x W
When considering the producer surplus, if I would have sold the good at $2, but I get $5, my extra revenue is ______.
$3
The supply curve = marginal ______
cost, market as a whole - marginal social cost
In a ______ economy, supply & demand allocate resources. It is efficient when MB = MC (______ cost), and also when what I get from gaining something equals what I had to give up.
market, opportunity
A market economy is efficient when ______ & ______ surpluses are at a max, it is ______ efficient. The problem with this is that it is ______, but not necessarily ______ (equity).
consumer, producer, allocatively, efficient, fair
Providing the goods & services in the quantities people want & they're willing to pay for is known as being ______ efficient.
allocatively
Price caps and rent controls are known as price ______.
ceilings
With a price ceiling, price has to be set ______ equilibrium.
below
When prices can go up to but no higher than a certain amount, that is known as a price ______.
ceiling
The value lost is known as ______.
deadweight
Place between what producer is getting and what buyer is willing to pay. Place between producer & consumer surplus.
wedge
A wedge is a ______ cost.
opportunity or search
A price floor sets ______ price.
minimum
Minimum Wage and ag price supports are examples of price ______.
floors
MB > MC, you have ______ of goods
underproduction
We are (efficient/inefficient) if MB>MC. (underproduced, underhired)
inefficient
Tax:
When elasticities are the same, who bears the tax?
all of society bears burden equally
Tax: When demand is inelastic, ______ bears more of tax burden (gave up most of excess value).
consumer, producer pays what's left over
Tax: When demand is more elastic than supply, the ______ pays more of a tax.
producer, consumer pays the rest
Tax: When demand is perfectly inelastic, the percentage change in demand as a result of any price increase = ______. The tax is all on the ______.
0, consumer
Tax: When supply is perfectly inelastic, the tax is all on the ______.
producer
The closer to inelastic the numbers, the (more/less) deadweight.
less
The more elastic demand is, the (more/less) deadweight.
more
When demand is perfectly elastic, whoever is most ______ will pay the tax, which will be the ______.
inelastic, producer
In a ______ system, the price is set & you accept it, ______ doesn't get involved in a true system of this kind.
market, government
In a market system, you weight ______ vs. ______ (fairness, when it's not fair, governments get involved).
efficiency, equity
A price ceiling helps ______ because ______ surplus goes down.
consumers, producer
A price floor helps ______, because ______ surplus goes down.
supplier, consumer
A tax on seller (is/is not) included in selling price.
is
A tax on buyer (is/is not) included in the selling price.
is not
A tax on buyer causes a change in ______ because you're going to have to pay extra.
demand