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30 Cards in this Set

  • Front
  • Back

Marginal Rule of Substitution

the ratio of the marginal utility of one good to the marginal utility of another


MRS = Mux / MUy

Properties of Most Indifference Curves

Ic's are downward sloping, IC's farther from the origin represent a greater level of TU, IC's never cross, IC's are bowed inward

Calculating Slope of IC's

slope = change of quantity * y / change of quantity *x

Principle of Diminishing MRS

the more of good x a person consumes in proportion to good y, the less y the consumer is willing to substitute for x; MRS decreases as Qx increases

Relative Price

The ratio of the price of one good to the price of the other


RP = Px / Py

Relative Price Rule

at the optimal consumption bundle, MRS = RP

Perfect Substitutes

goods for which the marginal rate of substitution is constant, no matter how much of each is consumed

Perfect Complements

goods that a consumer will consume in the same ratio regardless of their relative price

Profit

total revenue - total cost

Total Revenue

price * quantity

Accounting Profit

total revenue - explicit cost

Economic Cost

total revenue - economic cost

Normal Profit

the firm is doing just as well as it could in another industry

Short Run

an amount of time insufficient to allow plant capacity to vary

Plant Capacity

the size of the building and mount of capital equipment

Long Run

all costs are variable; entry and exit are possible

Fixed Costs

cannot be varied in the SR


do not change as output changes


still exist when output falls to zero


usually associated with capital

Variable Costs

costs that change as output changes; go to zero during shutdown

Total Cost

Total Fixed Costs + Total Variable Costs

Average Fixed Cost

Total Fixed Cost / Quantity

Average Variable Cost

Total Variable Cost / Quantity

Average Total Cost

Total Cost / Quantity or


Avg Fixed Costs + Avg Variable Cost

Marginal Cost

the additional cost associated with a 1 unit increase in quantity


MC = change in total cost / change in quantity

Law of Diminishing Returns

as successive units of a variable resource are added to a fixed resource, the marginal product of the variable resource eventually decreases


explains why the short run cost curves eventually increase as a q increases

Economies of Scale/Increasing Returns to Scale

as q rises LRATC falls

Economies of Scale/Decreasing Returns to Scale

as q rises, LRATC rises

input prices

input prices and cost curves move together

Regulation/Taxes

taxes and costs move together

Technology

as this improves, costs fall

MPL

change in quantity / change in labor