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21 Cards in this Set
- Front
- Back
every firm must share two things with all other firms,
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first: Answer certain questions:1- what price should the firm charge for the goods it produces and sells? 2- How many units of the good should the firm produce? 3- how much of the resources that the firm needs to produce its good should it buy? Second: every firm finds itself operating in a certain market structure. |
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market structure
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The environment of a firm, whose characteristics influence the firm's pricing and output decisions
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the perfect competition
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a theory of market structure based on 4 assumptions: 1- there are many sellers and buyers 2- sellers sell a homogeneous good 3- buyers and sellers have all relevant information 4- entry into or exit from the market is easy
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price taker
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which is the seller that does not have the ability to control the price of its product
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marginal revenue (MR)
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is the change in total revenue (TR) that results from selling one additional unit of output(Q) |
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if the price is equal to marginal revenue |
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a market that does not exactly meet the assumptions of perfect competition may nonetheless approximate the assumptions to a degree that ir behaves
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as if it were a perfectly competitive market |
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the firm would continue to increase its quantity of output as long as marginal revenue is greater than marginal cost
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the firm will stop increasing its quantity of output when marginal revenue and marginal cost are equal
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profit maximization rule
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Marginal revenue = Marginal cost |
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resource allocative efficiency
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the situation when firms produce the quantity of output at which price equals marginal cost: P=MC |
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short-run (firm) supply curve
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the portion of the firm's marginal cost curve that lies above the average variable curve |
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short-run market (industry) supply curve
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the horizontal addition of all existing firms' short-run supply curves |
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long-Run Competitive Equilibrium
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The condition where P=MC=SRATC=LRATC. Economics profit is zero, firms are producing the quantity of output at which price is equal to marginal cost, and no firm has an incentive to change its plan size |
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productive efficiency
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The situation when a form produces its output at the lowest possible per-unit cost (lowest ATC) |
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long-run (industry) Supply (LRS)Curve
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graph representation of the quantities of output that the industry is prepared to supply at different prices after the entry and exit of firms are completed |
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Constant-cost Industry
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an industry in which average total cost do not change as (industry) output increases or decreases when firms enter or exit the industry, respectively |
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increasing-cost industry |
An industry in which average total cost increase as output increases and decrease as output decreases when firms enter and exit the industry, respectively
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Decreasing-Cost Industry
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An industry in which average total cost decrease as output increases and increase as output decreases when firms enter and exit industry, respectively |
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profits from two perspectives
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2- signal |
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1-INCENTIVE
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services as incentive by promoting or encouraging certain behavior
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2- signal
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profits acts a little like a neon sign, identifying where the resources are most welcome
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