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21 Cards in this Set

  • Front
  • Back
every firm must share two things with all other firms,

first:


Answer certain questions:1- what price should the firm charge for the goods it produces and sells? 2- How many units of the good should the firm produce? 3- how much of the resources that the firm needs to produce its good should it buy?


Second:


every firm finds itself operating in a certain market structure.





market structure
The environment of a firm, whose characteristics influence the firm's pricing and output decisions
the perfect competition
a theory of market structure based on 4 assumptions: 1- there are many sellers and buyers 2- sellers sell a homogeneous good 3- buyers and sellers have all relevant information 4- entry into or exit from the market is easy
price taker
which is the seller that does not have the ability to control the price of its product
marginal revenue (MR)

is the change in total revenue (TR) that results from selling one additional unit of output(Q)

if the price is equal to marginal revenue


the marginal revenue curve for the perfectly competitive firm is the same as its demand curve




a market that does not exactly meet the assumptions of perfect competition may nonetheless approximate the assumptions to a degree that ir behaves



as if it were a perfectly competitive market

the firm would continue to increase its quantity of output as long as marginal revenue is greater than marginal cost
the firm will stop increasing its quantity of output when marginal revenue and marginal cost are equal
profit maximization rule


profits is maximized by producing the quantity of output at which MR=MC


Marginal revenue = Marginal cost

resource allocative efficiency

the situation when firms produce the quantity of output at which price equals marginal cost: P=MC
short-run (firm) supply curve

the portion of the firm's marginal cost curve that lies above the average variable curve
short-run market (industry) supply curve

the horizontal addition of all existing firms' short-run supply curves
long-Run Competitive Equilibrium

The condition where P=MC=SRATC=LRATC. Economics profit is zero, firms are producing the quantity of output at which price is equal to marginal cost, and no firm has an incentive to change its plan size
productive efficiency

The situation when a form produces its output at the lowest possible per-unit cost (lowest ATC)
long-run (industry) Supply (LRS)Curve

graph representation of the quantities of output that the industry is prepared to supply at different prices after the entry and exit of firms are completed
Constant-cost Industry

an industry in which average total cost do not change as (industry) output increases or decreases when firms enter or exit the industry, respectively

increasing-cost industry
An industry in which average total cost increase as output increases and decrease as output decreases when firms enter and exit the industry, respectively
Decreasing-Cost Industry

An industry in which average total cost decrease as output increases and increase as output decreases when firms enter and exit industry, respectively
profits from two perspectives


1- profits serves as an incentive for individual to produce


2- signal

1-INCENTIVE
services as incentive by promoting or encouraging certain behavior
2- signal
profits acts a little like a neon sign, identifying where the resources are most welcome