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137 Cards in this Set
- Front
- Back
factors of production |
land, labor, and capital |
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microeconomics |
the science of choice under scarcity (scarcity is a fact of life b/c resources are limited) |
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non satiation assumption |
a human is never fulfilled --> always wants more |
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cost benefit analysis |
determine if the benefit is greater than the cost |
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ignoring the opportunity cost: mistake in cost benefit analysis |
-don't ignore the implicit costs during cost benefit analysis -take into account the value of the next best alternative -ex: opportunity cost of not going to college is the income you would have made from 18-22 minus the extra income past 22 |
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failing to ignore the sunk cost: mistake in cost benefit analysis |
-a sunk cost is a cost from the past that has no impact on the future --> ignore it -example: don't look at the scoreboard during the game because it is a sunk cost -example: if a 3 year relationship sucks then dump her --> the time is a sunk cost |
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failing to calculate in absolute terms: mistake in cost benefit analysis |
-always calculate value in absolute terms -a 50% off coupon on a $100 purchase has less value than a 10% off coupon on a $1000 purchase in absolute terms |
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failing to understand average / marginal distinction: mistake in cost benefit analysis |
-average cost: the average cost of undertaking n units of an activity -average benefit: the average benefit of undertaking n units of an activity -marginal cost: the increase in total cost that results fro carrying out one additional unit of an activity -marginal benefit: the increase in total benefit that results from carrying out one additional unit of an activity
-example: if you have an exam on Thursday but your friend wants to get dinner, on average you would say yes, but on the margin you say no -example: we got into Yale b/c we did something a little more on the margin |
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rational economic agents... |
-never ignore an opportunity cost -never fail to ignore a sunk cost -calculate everything in absolute terms -understand and do a marginal analysis |
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what do buyers want to do? |
maximize their utility |
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axis on graphs of supply and demand |
x axis: quantity (dependent) y axis: price (independent)
change in price alters the quantity |
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law of demand: |
the inverse relationship between price and quantity of demand ---> as price goes down, demand goes up, and as price goes up, quantity demanded goes down |
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movement along the demand curve |
-only way to go from one point to another on a demand curve is by changing the price -the demand curve doesn't change but the quantity demanded does -as price goes up, quantity demanded goes down |
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increase in demand |
curve shifts up and to the right (quantity demanded gets bigger at the same price)
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decrease in demand |
curve shifts down and to the left (quantity demanded gets smaller at the same price) |
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factors the shift the demand curve: change in.. |
a) population (more people, more demand) b) income (more income, more demand) c) preferences (context) d) price of substitutes (price of coke increases, demand for pepsi increases) e) price of complimentary goods (price of tennis rackets goes up, demand for balls goes down) f) expected price (expected price of oil tomorrow goes up, demand for oil now goes up) |
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sellers want to |
maximize their profit |
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law of supply: |
positive relationship between price and quantity supplied |
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if price increases |
quantity supplied increases |
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if price decreases |
quantity supplied decreases |
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increase in supply means |
at each price, producers are willing to supply more (shift right and down) |
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decrease in supply |
at each price, producers are willing to supply less (shift left and up) |
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factors that shift the supply curve |
1) # of suppliers (if # goes up, supply goes up) 2) technological advances (technology improves, supply goes up) 3) change in price of inputs aka LLC (if price of labor goes up, then the supply goes down) 4) change in oil price (if oil prices increase, supply decreases) 5) change in price of related goods (if the price of ice cream goes up, supply of cheese goes down) 6) change in weather (if weather is good then the supply will go up) |
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two types of economic variables |
-endogenous: commodity from within the economic system (land, labor, and capitol) -exogenous: commodity from outside the economic system (weather) |
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weirdly shaped supply and demand curves |
-supply curve would be vertical if price kept going up forever (dead persons paintings --> quantity is fixed, but price skyrockets) -demand could be linearly increasing (price of vaccines in Africa)
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invisible hand theorum: |
the pursuit of self interest results in greater social good (baker gives you bread to make $$) |
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equilibrium price |
the agreed upon price and quantity between buyers and sellers |
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price ceiling: |
-quantity demanded will exceed quantity supplied because the price is so low -there could be a black market with higher prices, indifferent suppliers (bad super), andunderinvestment |
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price floor: |
-quantity supplied will exceed quantity demanded because the price is so high -there will be an excess supply/surplus and the government will pay the difference --> could lead to a disposal problem and over investment on the part of the producers
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demand equation: supply equation: |
P = A - BQ(d) P = C + DQ(s) |
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equation to solve for Q: |
Q = (A-C) / (B+D) |
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equation for P*: |
P* = (AD + BC) / (B+D) |
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tax on the consumer: |
D1: P = A - BQ D2: P = (A-T) - BQ |
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tax on the producer: |
S1: P = C + DQ S2: P = (C+T) + DQ |
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subsidy on the consumer (consumer gets it) |
D1: P = A - BQ D2: P = (A+S) - BQ |
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subsidy on the producer (producer gets it) |
S1: P = C + DQ S2: P = (C-S) + DQ |
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two conditions for a consumer trying to maximize his or her utility: |
1) he cannot spend more than he has 2) he has no control over prices |
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a bundle is a |
particular collection of commodities (A,B)
U(A,B) is the utility of a bundle |
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a commodity is good if |
the consumer prefers more of it |
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a commodity is bad if |
the consumer prefers less of it |
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three axioms of the subjective utility theory |
1) axiom of completeness (consumer knows all about his choices --> a+b+c are car companies) 2) axiom of comparison (the consumer can rank his choices --> a>b>c) 3) axiom of transitivity (the consumer is consistent in comparing all of his choices --> a>b and b>c, so a is always > c) |
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axis of a utility function (indifference curve) |
good x and good y |
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indifference curve: |
locus of equally preferred bundles |
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if it says to find the "marginal" of an equation at x = something then |
find the slope at x by taking the derivative |
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indifference curves never |
intersect |
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if x and y are both good, an IC has a |
negative slope |
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utility increases toward the |
NE direction |
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to the origin, IC's are generally |
convex b/c of the principal of diversity in consumption |
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if perfect substitutes, |
indifference curves are linear w/ a negative slope |
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if perfect complements, |
indifference curves are like Ls because U(1,1) = U(2,1) = U(1,2) |
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indifference curve is opposite of convex if |
combining goods decreases utility |
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if both goods are bad |
better indifference curves are closer to the origin |
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if one good is bad and one is neutral |
indifference curves are straight lines (either horizontal or vertical) |
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total expenditure |
(Px)(x) + (Py)(y) |
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budget constraint |
(Px)(x) + (Py)(y) < or = to I |
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budget constraint x max: y max:
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I/Px I/Py
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slope of budget constraint |
(-I/Py) / (I/Px) = (-Px / Py) = marginal rate of substitution when it intersects IC = MRS |
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when creating a budget constraint, the normal equation can be turned into |
y = (I/Py) - (Px/Py)x |
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an interior solution |
a consumer diversifies his/her consumption |
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a corner solution |
consumer spends all of his/her income on one good |
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corner solutions |
-if combining goods decreases utility -if one is good and one is neutral -if perfect substitutes but one more expensive than the other |
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marginal utility of x = |
partial derivative of utility function treating x as the variable and the other as a constant
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(Mux)/(Muy) = |
Px/Py |
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marginal utility of x graph |
-shows happiness from the very last unit -decreasing, positive slope -x v u(x,y) but y is constant |
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MRS definition: MRS in a budget constraint= |
the slope of an indifference curve at a point ---> the amount of y a consumer must be given to compensate for a loss of one unit of x Px/Py = Mux/Muy |
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when solving for an optimum bundle, use these two equations: |
1. Px/Py = Mux/Muy 2. (Px)(x) + (Py)(y) = to I |
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demand for commodity x is based on |
Px, Py, and Income |
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if Px and Py are constant, then |
an increase in income causes the BC to get larger and a decrease in income causes the bC to get smaller, but every BC is parallel |
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income consumption curve: |
locus of all the optima as income varies (axis are still x v y) |
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when income goes up, will you buy more or less of x? -normal good -inferior good -necessity good -luxury good |
x goes down as income increases x goes up as income increases if the fraction of income spent on a good falls as income increases if the fraction of income spent on a good rises as income increases |
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PxX/E = |
PxX/I = (PxX) / (PxX + PyY) = 1 / 1 + (PyY)/(PxX) ---> if y/x goes up, then PxX/E goes down and the optima is more toward the left ---> if y/x goes down, then PxX/E goes up and the optima is more toward the right |
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engel curves definition
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show the changing characteristics of a good with income
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engel curves axis |
x axis is income, y axis is good x |
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engel curves: 1) normal + necessity 2) normal + luxury 3) inferior + necessity |
1) positive slope concave down 2) positive slope concave up 3) negative slope |
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if I and Py are fixed, Px changes --> how? if... |
Px increases, resulting in a shorter BC Px decreases, resulting in a longer BC |
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PCC |
locus of all the optima as Px changes |
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as Px decreases, |
indifference curve optima points include more of x and less of y than they did when Px was higher (same thing applies for Py) |
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if I and Px are fixed, Py changes --> how? if... |
Py increases, resulting in a shorter BC Py decreases, resulting in a longer BC |
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Elasticity is |
a measure of responsiveness |
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three times of elasticity |
1) income elasticity of demand 2) price elasticity of demand 3) cross price elasticity of demand |
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income elasticity |
the responsiveness of x to a 1% change in income |
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Exi= |
Δ%x/Δ%I = (Δx/x) / (ΔI/I) = (Δx/ΔI) * (I/x) |
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when using I and x with two sets of data |
take the averages |
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when the absolute value of Exi is -less than 1, x is -equal to one, x is -greater than one, x is |
inelastic unit elastic elastic |
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Exi for electricity = .2, so |
a 10% increases in income means a 2% increase in electricity usage |
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if Exi is, negative: positive: between 0 and 1: high (3+): |
inferior normal necessity luxury |
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price elasticity of demand |
the responsiveness of x to a 1% change in the price of x |
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Exp= |
Δ%x/Δ%Px = (Δx/x) / (ΔPx/Px) = (Δx/ΔPx) * (Px/x) |
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point elasticity = axis being: |
x2-x1/x1 / p2-p1/p1 x on the x axis and p on the y axis
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If x is... price elastic: unit elastic: price inelastic: |
1. !Exp! > 1 , so a price cut leads to an increase in expenditure --> large change in Qd 2. !Exp! = 1, so a price cut leads to no change in expenditure --> medium change in Qd 3. !Exp! < 1, so a price cut leads to a decrease in expenditure --> small change in Qd |
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price elasticity is always graph of price elasticity axis |
negative (slope of curve) (price on the y axis and good x on the x axis --> as x increases, price decreases, and vice versa) |
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cross price elasticity |
the responsiveness of x to a 1% change in the price of y |
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Exy |
Δ%x/Δ%Py = (Δx/x) / (ΔPy/Py) = (Δx/ΔPy) * (Py/x) |
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if Exy <0 if Exy >0 |
x and y are complements x and y are substitutes |
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(Δx/ΔPx) = |
1/slope, with slope being the slope of a price elasticity graph in which the x axis is x and the y axis is price of x |
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when solving for price elasticity, use: |
Exp = (Δx/ΔPx) * (Px/x) , --> (Δx/ΔPx) is 1/slope |
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what happens to Exp as x goes to 0 px goes to 0 |
negative infinite 0 |
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___ will maximize total revenue |
unit elasticity |
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to find the market demand.... axis are: add them by: |
x on the x and p(x) on the y adding the x axis together |
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substitution effect: |
component of the total effect of a price change that results from a change in the relative attractiveness of other goods -if the price of a good rises, a substitute becomes more attractive (buy more of that) |
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income effect: |
component of total effect of a price change that results from a change in purchasing power -if the price of a normal good rises, amount purchased decreases b/c less purchasing power -if the price of an inferior good rises, amount purchased increases b/c less purchasing power (buy more of inferior goods with less income) |
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analyze income and substitution effects -if Px decreases... |
1) draw BC2 and IC2 2) draw a parallel BC3 that intersects IC1 (intersect point will be to the right of the original intersect between BC1 and IC1) 3) space between the BC1/IC1 and BC3/ICI is the substitution effect 4) space between BC3/IC1 and BC2/IC2 is income effect |
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analyze income and substitution effects -if Px increases... |
1) draw BC2 and IC2 2) draw a parallel BC3 that intersects IC1 (intersect point will be to the left of the original intersect between BC1 and IC1) 3) space between the BC1/IC1 and BC3/ICI is the substitution effect 4) space between BC3/IC1 and BC2/IC2 is income effect |
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consumer surplus |
on a demand curve if a price is charged, solve for the quantity, and the resultant triangle is the consumer surplus --> can charge the consumer that price in addition to the hourly rate |
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unlimited ____ |
fds |
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axis of inter-temporal budget constraints: marginal rate of time preference: positive/negative/neutral time preference: |
current consumption and future consumption
the number of units of consumption in the future a consumer would exchange for one unit of consumption in the present --> the slope of the intertemporal indifference curve
positive if change in c2 / change in c1 > 1 negative if change in c2 / change in c1 < 1 neutral if change in c2 / change in c1 = 1
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if you have 100 dollars now and 100 in the future and the interest rate is 10%.... |
r = .1 intercepts = 210 and 100 + 100/1.1 slope = -1.1 m1 and m2 = 100 --> indifference curve there |
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inter-temporal variables |
r = interest rate intercepts = (1+r)(m1) + m2 and m1 + m2/1+r slope = -(1+r)
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giffen good |
quantity demanded increases as price increases |
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Information is a |
scarce good --> scarcity = economics |
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signaling |
any communication that conveys information |
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credible signals: believe in signals for 2 reasons: |
1) The costly to fake principle 2) The full disclosure principle |
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costly to fake principal definition and applications |
definition: it is too costly to lie, so signal is credible
applications 1) product quality assurance (maintain rep) 2) choosing a hardworking employee (you pretend to be hardworking, are found out and fired, and now no one will hire you) 3) choosing a trustworthy employee (you pretend to be trustworthy, are found out and fired, now no one will hire you) 4) CV (costly to fake because if they find a mistake you're done)
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full disclosure principal definition and applications |
definition: revealing favorable information (one party) forces others (other parties) to reveal unfavorable information
applications 1) product warranty (if apple gives a warranty, other companies have to or the worst is assumed, but they can't offer as good a warranty as apple, so they look bad) 2) job interviews (best fit person discloses marital information, so everyone who is not the worst does as well or else assumed worst) 3) new comer stigma (new comers gave unfavorable info to avoid being the worst) 4) lemon principle (peach cars saying no forces lemon cars to reveal themselves)
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choice under uncertainty |
any decision about the future involved uncertainty, which brings risk |
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expected value definition expected value definition expected value of a coin toss in which you win 100 on heads or lose 90 if tails |
Pg*G + Pl*G the sum of all possibilities weighted by probability of occurrence EV = (100)(1/2) - (90)(1/2) |
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people choose the option with the highest |
expected utility |
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expected utility formula: expected utility of coin game (u=m^1/2): |
Pg*U(m0 + gain) + (1 - Pg) * u(m0-loss) (1/2)(200)^1/2 + (1/2)(10)^1/2 |
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accept a gamble if and only if |
expected utility > u(m0) |
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a gamble whose Ev = 0 is a |
fair gamble |
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risk averse person: risk neutral person: risk seeking person: |
u = m^1/2 ---> concave down --> decreasing marginal utility u = m ---> linear --> constant marginal utility u = m^2 ---> concave up --> increasing marginal utility |
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reservation price r |
the price at which the consumer is indifferent between buying and not buying insurance |
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to find r |
1) calculate EU without insurance 2) calculate EU with insurance 3) set them equal to each other 4) solve for R |
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in an insurance graph, axis are: expected utility can be found: r is: loss * probability of loss (expected value) |
wealth in the x and utility of wealth in the y middle number on y axis that intersects both the insurance and utility curves the difference between maximum wealth and the x intercept drawn from the utility curve x intercept drawn from the insurance curve |
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insurance companies charge a higher premium than R because of |
1) administrative costs 2) moral hazard 3) adverse selection |
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moral hazard |
tendency of people to protect insured goods less |
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adverse selection |
process by which undesirable members of a population voluntarily exchange or engage in exchange
example: Tolga saying he gives all As would adversely select bad students
example: an insurance company giving a one price fits all would adversely select bad drivers |
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cognitive limitations --> |
rather than assume rational economic agent, ask what happens if people aren't rational |
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bounded rationality |
people satisfize rather than maximize --> people are okay with a good bundle rather than the optimum one |
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asymmetric value function (loss v gain) |
rational choice says v(100) = !v(-100)!, but really !v(-100)! > v(100) |
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framing definition: framing 2 applications: |
the presentation of an issue affects its outcome in asymmetric value functions 1) segregate gains: multiple small gains have a higher value than one big gain 2) combine losses: multiple small losses are worse than one big loss |
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heuristics: |
mental short cuts, or "rules of thumb," can lead to mistakes |
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heuristic application: availability |
frequency of information exposure matters
-# of suicide is actually higher than homicide
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heuristic application: representativeness |
a certain characteristic of a population may lead to a bias in rational decision making
-foreigners in California are served better b/c they "tip" better -you pick nerdy people to help you |
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heuristic application: adjustment and anchoring effect |
people first choose a preliminary estimate (an anchor) then adjust it in accordance with available information
-8! is estimated to be greater if you start with 8 and not with 1 -$9.99 --> anchor to 9 and ignore its actually 10 |
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heuristic application: adding an alternative |
people evenly split two options, but they want the middle option given three choices
-If you give people 3 options for donations to a politician they choose the middle one |
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regress to mean effect |
first statistic or experience tends to be an exception
-person you're dating "you used to be fun" -an amazing meal
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