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15 Cards in this Set
- Front
- Back
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2 Types of environments
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1.) General environment
2.) Competitive environment |
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6 Segments of general environment
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demographic
sociocultural political/legal technological economic global |
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Trends that affect segments
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1.) population aging
2.) higher % of woman in workplace 3.) gov. legislation 4.) increasing/decreasing IR's |
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Porter's 5 forces model of industry analysis
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1.) Threat of new entrants
2.) buyer power 3.) supplier power 4.) threat of substitutes 5.) rivalry among competitors |
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Why is strategic group concept valuable?
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1.) for determining mobility barriers across groups, 2.) identifying groups w/ marginal competitive positions, 3.) charting the future directions of firm strategies, and 4.) assessing the implications of industry trends for the strategic group as a whole
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environmental scanning
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surveillance of a firm's external environment to predict environmental changes and detect changes already underway
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environmental monitoring
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tracks the evolution of environmental trends, sequences of events, or stream of activities
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competitive intelligence
(CI) |
helps firms define and understand their industry and ID rivals' S&W
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environmental forecasting
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involves the development of plausible projections about the direction, scope, speed, and intensity of environmental change
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scenario analysis
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draws on a range of disciplines and interests, among them economics, psychology, sociology, and demographics
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SWOT analysis
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provides a framework for analyzing a firm's internal and external environment
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general environment
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composed of factors that can have dramatic effects on firm strategy
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competitive environment
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consists of many factors that are particularly relevant to a firm's strategy
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complements
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products/services that have a potential impact on the value of a firm's own product or services
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strategic groups
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cluster of firms that share similar strategies
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