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53 Cards in this Set

  • Front
  • Back
Resources
the assets, capabilities, processes, information, and knowledge that na organization controls
Competitive advantage
providind greater value for customers than competitors can
Sustainable competitive advantage
when other companies cannot duplicate the value a firm is provideing to customers
Valuable resources
allow companies to improve their efficiency and effectiveness (Not everyone can do it)
Imperfectly imitable resources
(No one can copy you exactly) impossible or extremely costly to duplicate
Rare resources
are not controlled or possessed by many competing firms, are necessary to sustain a competitive advantage
nonsubstituable resources
meaning that no other resources can replace them and produce similar value or competitive advantage
Strategic dissonance
a discrepancy between a company's intended strategy and the strategic actions managers take when actually implementing that strategy
SWOT
strengths, weaknesses, opportunities, and threats
distinctive competence
something that a company can make, do, or perform better than its competitors
Core capabilities
less visible, internal decision-making routines, problem-solving processes
environmental scanning
invloves searching the environment for important events or issues that might affect the organization
strategic group
group of other companies within an industry that top manatgers choose from comparing threats and opportunities
core firms
central companies in a strategic group
secondary firms
firms that use strategies related to bu somewhat different from those of core firms
conservative, risk-avoiding strategy
aims to protect an existing competitive advantage
aggressive, risk-avoiding strategy
extend or create a sustainable competitive advantage
Strategic reference points
targets that manafers use to measure whether their firm has developed the core competencies that it needs to achieve a sustainable competitive advantage. (allows you to maintain the staus quo)
Corporate-level strategy
overall organizational strategy that address (what business or businesses are we in or should we be in)
diversification
buy stocks in a variety of companies in different industries
Portfolio Strategy
corporate-level strategy that minimizes risk by diversifying investment among various businesses or product lines
Acquisitions
purchase of a company by another company
unrelated diversification
creating or acquiring companies in completely unrealted businessess (clothes and food
BCG matrix
portfolio strategy that managers use to categorize their corporation's businesses by growth rate and relative market share
BCG matrix parts
Question marks
Stars
Cash Cows
Dogs
Stars
companies that have a large share of a fast-growing market
Question marks
companies that have a small share of a fast-growing market
Cash cows
companies that have a large share of a slow-growing market
dogs
companies that have a small share of a slow-growing market
related diversification
different buiness units shar similar products, manufacturing, marketing, technology, and culture
Grand Strategy
broad strategic plan used to help an organization achieve its strategic goals
Types of Grand strategies
Growth
Stability
Retrenchment/recovery
Growth strategy
focuses on increasing profits, revenues, market share, or the number of placesin which the company does business
Stability Strategy
continue doing what the company has been doing, just do it better
Retrenchment
turn around very poor company performance by shrinking the size or scope of the business, if large shutting down different lines of the business
recovery
consists of the strategic actions that a company takes to return to a growth strategy
Character of the rivalry
measure of the intensity of competive behavior between companies in an industry
threat of new entrants
measure of the degeree to which barriers to entry make it easy or difficullt for new companies to get started in an industry
threat of substitute products or services
measure of the ease with which customers can find substitutes for an industry's products or services
Bargaining power or suppliers
measure of the influence that suppliers of parts, materials, and services to firms in a n industry have on the prices of these inputs
Bargaining power of buyers
measure of the influence that customers have on the firm's prices
Cost leadership
means producing a product or service of acceptable quality at consistently lower production cost than competitors so they can offer at the lowest price
Differentiation
based on quality of the service being sufficiently different from the compeitors
focus strategy
using cost leadership or differentiation
defenders
seek moderate, steady growth by offering a limited range of products and services to a well-defined set of customers
Prospectors
seek fast growth by searching for new market opportunities encourageing risk taking, and being the first to bring innovative new products to market
Analyzers
blend of the defender and prospector strategies
reactors
do not follow a consistent strategy (react)
Direct competition
rivalry between two companies offering similar products and services that acknoledge each other as rivals
market commonality
degree to which two companies have overlapping products, services or customers in multiple markets
resource similarity
extent to which a competitor has similar amounts and kinds of resources that is similar assets, capabilities, processes, information, and knowledge used to create and sustain an advanage over competitors.
attack
competitive move designed to reduce a rival's market share or profits
response
countermove, prompted byu rival's attackd, designed to defend or improve a company's market share or profit.