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53 Cards in this Set
- Front
- Back
Resources
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the assets, capabilities, processes, information, and knowledge that na organization controls
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Competitive advantage
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providind greater value for customers than competitors can
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Sustainable competitive advantage
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when other companies cannot duplicate the value a firm is provideing to customers
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Valuable resources
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allow companies to improve their efficiency and effectiveness (Not everyone can do it)
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Imperfectly imitable resources
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(No one can copy you exactly) impossible or extremely costly to duplicate
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Rare resources
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are not controlled or possessed by many competing firms, are necessary to sustain a competitive advantage
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nonsubstituable resources
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meaning that no other resources can replace them and produce similar value or competitive advantage
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Strategic dissonance
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a discrepancy between a company's intended strategy and the strategic actions managers take when actually implementing that strategy
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SWOT
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strengths, weaknesses, opportunities, and threats
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distinctive competence
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something that a company can make, do, or perform better than its competitors
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Core capabilities
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less visible, internal decision-making routines, problem-solving processes
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environmental scanning
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invloves searching the environment for important events or issues that might affect the organization
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strategic group
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group of other companies within an industry that top manatgers choose from comparing threats and opportunities
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core firms
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central companies in a strategic group
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secondary firms
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firms that use strategies related to bu somewhat different from those of core firms
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conservative, risk-avoiding strategy
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aims to protect an existing competitive advantage
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aggressive, risk-avoiding strategy
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extend or create a sustainable competitive advantage
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Strategic reference points
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targets that manafers use to measure whether their firm has developed the core competencies that it needs to achieve a sustainable competitive advantage. (allows you to maintain the staus quo)
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Corporate-level strategy
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overall organizational strategy that address (what business or businesses are we in or should we be in)
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diversification
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buy stocks in a variety of companies in different industries
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Portfolio Strategy
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corporate-level strategy that minimizes risk by diversifying investment among various businesses or product lines
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Acquisitions
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purchase of a company by another company
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unrelated diversification
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creating or acquiring companies in completely unrealted businessess (clothes and food
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BCG matrix
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portfolio strategy that managers use to categorize their corporation's businesses by growth rate and relative market share
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BCG matrix parts
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Question marks
Stars Cash Cows Dogs |
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Stars
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companies that have a large share of a fast-growing market
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Question marks
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companies that have a small share of a fast-growing market
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Cash cows
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companies that have a large share of a slow-growing market
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dogs
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companies that have a small share of a slow-growing market
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related diversification
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different buiness units shar similar products, manufacturing, marketing, technology, and culture
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Grand Strategy
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broad strategic plan used to help an organization achieve its strategic goals
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Types of Grand strategies
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Growth
Stability Retrenchment/recovery |
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Growth strategy
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focuses on increasing profits, revenues, market share, or the number of placesin which the company does business
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Stability Strategy
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continue doing what the company has been doing, just do it better
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Retrenchment
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turn around very poor company performance by shrinking the size or scope of the business, if large shutting down different lines of the business
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recovery
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consists of the strategic actions that a company takes to return to a growth strategy
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Character of the rivalry
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measure of the intensity of competive behavior between companies in an industry
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threat of new entrants
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measure of the degeree to which barriers to entry make it easy or difficullt for new companies to get started in an industry
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threat of substitute products or services
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measure of the ease with which customers can find substitutes for an industry's products or services
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Bargaining power or suppliers
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measure of the influence that suppliers of parts, materials, and services to firms in a n industry have on the prices of these inputs
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Bargaining power of buyers
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measure of the influence that customers have on the firm's prices
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Cost leadership
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means producing a product or service of acceptable quality at consistently lower production cost than competitors so they can offer at the lowest price
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Differentiation
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based on quality of the service being sufficiently different from the compeitors
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focus strategy
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using cost leadership or differentiation
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defenders
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seek moderate, steady growth by offering a limited range of products and services to a well-defined set of customers
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Prospectors
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seek fast growth by searching for new market opportunities encourageing risk taking, and being the first to bring innovative new products to market
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Analyzers
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blend of the defender and prospector strategies
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reactors
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do not follow a consistent strategy (react)
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Direct competition
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rivalry between two companies offering similar products and services that acknoledge each other as rivals
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market commonality
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degree to which two companies have overlapping products, services or customers in multiple markets
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resource similarity
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extent to which a competitor has similar amounts and kinds of resources that is similar assets, capabilities, processes, information, and knowledge used to create and sustain an advanage over competitors.
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attack
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competitive move designed to reduce a rival's market share or profits
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response
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countermove, prompted byu rival's attackd, designed to defend or improve a company's market share or profit.
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