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10 Cards in this Set
- Front
- Back
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Omnipotent view of management |
Theview that managers are directly responsible for an organization’s success orfailure |
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Symbolic view of management |
Theview that much of an organization’s success or failure is due to forces outsidemanagers’ control |
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External Environment |
Those factors and forces outside the organization that affect it’s performance |
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Economic |
Encompassesfactors such as interest rates, inflation, changes in disposable income, stockmarket fluctuations, and business cycle stages |
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Demographic |
Concernedwith trends in population characteristics such as age, race, gender, educationlevel, geographic location, income and family composition |
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Political/Legal |
Concernedwith federal, state and local laws, and global laws |
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Technological |
Concernedwith scientific or industrial innovations |
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Sociocultural |
Concerned with societal andcultural factors such as values, attitudes, trends, traditions and lifestyles,beliefs, tastes, and patterns of behavior. |
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Global |
Encompasses issues associated withglobalization and a world economy |
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PESTEL |
Political, economic, social, technology, environmental, legal |
