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38 Cards in this Set

  • Front
  • Back

Diversification

The process of firms expanding their operations by entering new businesses

Related Businesses

Horizontal relationships of diversification - sharing intangible and tangible resources

Unrelated Businesses

Hierarchical relationships of diversification - value creation derives from corporate office, leveraging support activities

Low level of diversification - Single Business Strategy

Corporate level strategy in which the firm generates 95% or more of its sales revenue from its core business area

Low level of diversification - Dominant Business Diversification Strategy

Corporate level strategy whereby firm generates 70-95% of total sales revenue within a single business area

Moderate to high levels diversification - Related Constrained Diversification Strategy

Less than 70% of revenue comes from the dominant business - Direct links (share products, technology and distribution linkages) between the firms businesses

Moderate to high levels of diversification - Related Linked Diversification Strategy (Mixed related and unrelated)

Less than 70% of revenue comes from the dominant business - Mixed: linked firms sharing fewer resources and assets among their businesses, concentrating on the transfer of knowledge and competencies among the businesses

High levels of diversification - Unrelated

Less than 70% of revenue comes from dominant business - no relationship between businesses - these firms are commonly called conglomerates

Approaches to diversification

1. Acquisitions or mergers


2. Collaborative ventures (Joint ventures or strategic alliance)


3. Internal development (new products, markets, technology)

Rationale for Merger & Acquisitions

1. Industry consolidation(more efficient operations)


2. Geographic extension (economies of scale and scope)


3. Product extension


4. Acquiring valuable resources (M&As as R&D)

Limitations of Mergers and Acquisitions

1. Competing firms often can imitate any advantages


2. The takeover premium is often high


3. Management ego and compensation interests can get in the way of sound decisions


4. There can be many cultural issues that may hinder benefits

Creating value with Mergers and Acquisitions

Related M&A activity creates more value than unrelated. M&A activity creates market value but target firms capture it.

Strategic Alliances and Joint Ventures

-Introduce successful product of service into a new market (Lacks requisite marketing expertise)


-Join other firms to reduce manufacturing costs in the value chain (pool capital, value-creating activities, facilities)


-Develop of diffuse new technologies

Unmet expectations of strategic alliances and joint ventures

-Improper partner (strengths contributed by each should be unique)


-Partners must be compatible


-Partners must trust one another



Divestment

The exit of a business for a firm's portfolio


-sell for profit


-cut their losses


-focus more on core businesses


-provide cash flows to fund existing businesses or purchase better opportunities



Related diversification

Firm entering a different business in which it can benefit from leveraging core competencies, sharing activities, or building market power

Economies of Scope

Cost savings from leveraging core competencies or sharing related activities among businesses in a corporation - benefit of related diversification

Core competencies

a firms strategic resources that reflect the collective learning in the organization

Market Power

Firm's abilities to profit through restricting or controlling supply to a market or coordinating with other firms to reduce investment - benefit of related diversification

Pooled Negotiating Power

The improvement in bargaining position relative to suppliers and customers - benefit of related diversification

Vertical Integration

When a firm becomes its own supplier or distributor (Integrating preceding or successive production processes)

Benefits of vertical integration

-A secure source of raw materials or distribution channels


-Protection of and control over valuable assets


-Access to new business opportunities


-Simplified procurement and admin procedures

Risks of vertical integration

-Costs and expenses


-Loss of flexibility resulting from large investments


-Problems associated with unbalanced capacities along the value chain


-Additional admin costs associated with managing a more complex set of activities

Unrelated diversification

A firm entering a different business that has little horizontal interaction with other businesses of a firm

Parenting advantage

The positive contributions of the corporate office to a new business as a result of expertise and support provided

Portfolio management

-assessing the competitive position of a portfolio of businesses within a corp


-suggesting strategic alternatives for each business


-identifying priorities for the allocation of resources across the businesses

Stars

Business units competing in high-growth industries with relative high market share - long term growth potential

Question marks

Business unites competing in high-growth industries with weak market shares - opportunities to invest in and grow

Cash Cows

Business units with high market shares in low growth industries - limited long run potential but are a source of cash for investing in stars and question marks

Dogs

Business units with weak market shares in low-growth industry - Divest

Portfolio Management tips

-Allocate resources


-Expertise of corp office in locating attractive firms to acquire


-Provide financial resources to business units on favorable terms reflecting corporations overall ability to raise funds


-provide high quality review and coaching


-provide a basis for developing strategic goals

transaction cost perspective

A perspective that the choice of a transactions governance structure, such as vertical integration or market transaction, is influenced by transaction costs including search, negotiating, contracting, monitoring, and enforcement costs, associated with each choice.

Internal Development

Entering a new business through investment in new facilities often called corporate entrepreneurship and new venture development

Egotism

Manager's actions to shape their firms strategies to serve their selfish interests rather than to maximize long-term shareholder value



Anti-takeover tactics

Managers actions to avoid losing wealth or power as a result of a hostile takeover

Greenmail

A payment by a firm to a hostile party for the firms stock at a premium, made when the firm's management feels that the hostile party is about to make a tender offer

Golden parachute

A prearranged contract with managers specifying that, in the event of a hostile takeover, the target firms managers will be paid a significant severance package

Poison pill

Used by a company to give shareholders certain rights in the event of a takeover by another firm