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34 Cards in this Set
- Front
- Back
Operational effectiveness
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performing similar activities better than rivals
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Hyper-competiotion
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operational effectiveness that’s gone too far. Competing soley on lean manufactoring practices
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Strategy
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unique, inimitable activity, fit: theory about how to gain a competitive advantage
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Strategic positions
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variety based, needs based, access based
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Tradeoffs
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barrier to imitation, activities are not compatible, inconsistent image: activities, limit on internal coordination
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Imitiations
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competitors copy, repositioning and stradling
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variety based strategy
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based on the choice of product or service varieties, best when company can produce prodoct or service the best
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needs based strategy
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based on targeting a segment of customers, and fulfilling their needs
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access based strategy
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Segmenting customers who are accessible in different ways, geography
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Fit
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activities and strategy, activities reinforce position, optimizing effort, match resource and capabilities
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Strategic management process
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mission, objectives, external/internal, strategic choice, strategy implementation, competitive advantage
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mission
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long-term purpose
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objectives
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specifice measurable allow to evaluate realization of mission
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external/internal
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SW OT
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strategic choice
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choose strategy (biz level and corp level), corporate structure, formal/informal mgmt, compensation
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Competitive advantage
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create more economic value than rival
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economic value
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percieved benefit vs cost to create
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general environment
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broad trends: technology, demographics, culture, economic climate, legal/political, specific international event
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recession
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economy low
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depression
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severe, sustained recession
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biz cycle
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alternation of recession to prosperity
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10 trends to watch
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resources feeling strain, globalization under fire, trust in business running out, bigger role for government, shifting consumption patterns, management as a science, asia rising, industries taking new shape, innovation and price stability
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Industry analysis
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select which part in the value chaint to analyze and which market/geography
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Porter's 5 forces
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(external analysis) analysis to develop strategy: suppliers, buyers, rivalry, threat of new entry, substitues
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RBV
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resource based view (internal analysis), resources and capabilities controled by firm
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types of resources
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(useful for RBV) financial, physical, human, organizational
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Key assumptions of RBV
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firm resource heterogenity and resource immobility
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resource heterogenity
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different firms have different resources
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resource immobility
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difficult/expensive to move resources to another firm
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VRIO
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(internal analysis) Value Rarity Immitiability Organized
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VRIO: No _ _ _
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competitive disatvantage
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VRIO: Yes No _ _
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Competitive parity
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VRIO: Yes Yes No _
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Temporary competitive advantage
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VRIO: Yes Yes Yes No/Yes
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runs the spectrum of possibilities depending on what is done: parity, disatvantage or advantage
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