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20 Cards in this Set
- Front
- Back
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general environment
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composed of dimensions in the broader society that influence an industry and the firms within it
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six envoronmental segments
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demographic, economic, political/ legal, sociaocultural, technological, global
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industry environment
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the set of factors that directly influecnes a firm and its competitive responses
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industry environment factors
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threat of new entrants, power of suppliers, power of buyers, threat of substitutes, intensity of rivalry among competitors
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opportunity
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condition in the general environment that, if exploited, helps a company acheive strategic competitiveness
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threat
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condition in the general environment that may hinder a company's efforts to acheive strategic competitiveness
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scanning
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identifying early signals of environmental changes and trends
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monitoring
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detecting meaning through ongoing observations of environmental changes and trends
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forecasting
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developing projections of anticipated outcomes based on monitored changes and trends
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assessing
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determining the timing and importance of environmental changes and trends for firms' strategies and their management
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demographic segment
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concerned with the population's size, age structure, geographic distrubution, ethnic mix, and income distribution
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economic environment segment
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the nature and direction of the economy in which a firm competes or may compete
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political/legal segment
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the arena in which organizations and interest groups compete for attention, resources, and a voice in overseeing the body of laws and regulations guiding the interactions among nations
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sociocultural segment
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concerned with a society's attitudes and cultural values
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technological segment
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includes the institutions and activities involved with creating new knowledge and translating that knowledge into new outputs, products, processes, and materials
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global segment
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includes relevant new global markets, existing markets that are changing, important international political events, and critical cultural and institutional characteristics of global markets
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industry
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group of firms producing products that are close substitutes
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strategic group
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a set of firms emphasizing similar strategic dimensions to use a similar strategy
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competitor intelligence
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is the set of data and information the firm gathers to better understand and better anticipate competitors' objectives, strategies, assumptions, and capabilities
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complementors
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the network of companies that sell complementary goods or services or are compatible with the focal firm's own product or service
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