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3 Cards in this Set
- Front
- Back
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Case study |
+ both qualitative and quantitative data + range of different methods e.g. tests, observations to collect information about small groups or 1 individual - sample only a small groups or one individual so no generalisations - risk of researcher bias |
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Self-report |
+ both quantitative and qualitative data + insight to thoughts and feelings behind behaviour - lies due to social desirability or demand characteristics - Cq=restrictive oq=subjective
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Observations |
+ what people do which often differs from what they say they do + naturalistic so good ecological validity - no insight to why people behave a particular way - ethical issue of consent if they don't know they are being watched |
