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9 Cards in this Set

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“A non literal comparison in which a word or phrase from one domain of experience is applied to another domain.”

metaphor

2 parts to a metaphor

tenor and vehicle

Metaphor as frame: what does this mean? what is the significance?

Metaphors define things and frame a situation, we then look at it in a particular way. This influences how we define and respond to other objects within the situation.

the thing being explained

tenor (target)

the lens of comparison

vehicle (source)


Metaphor as argument: what does this mean? what is the significance?

Metaphor does not illustrate the argument, it is the argument – Metaphors make claims about the facts and tell us how to evaluate them. They are efficient and comprehensive than typical arguments.

Selecting an artifact

Should contain explicit metaphors

How do you sort metaphors for analysis?

Look for patterns, Can be grouped by tenor or vehicle

What insights can metaphors reveal?

Can give insight into the rhetor’s world view