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12 Cards in this Set
- Front
- Back
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Adjective |
describing word or phrase • adds detail to make text more interesting • provides description • can imply something positive or negative |
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Alliteration and assonance |
repetition of initial consonant sounds (alliteration) and vowel sounds (assonance) • adds emphasis, reinforces meaning • draws attention to key words or ideas • can create an emotive • memorable |
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Appeal |
attempt to persuade through emotional manipulation; targeting particular interests or concerns • triggers an emotional response • evokes feelings of guilt, shame, concern, fear; or conversely, honour, satisfaction |
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Attack |
means of criticising or opposing an individual or idea • belittles opponent's argument, may lend weight to author's arguments • can help author argue from position of authority • can offend or alienate audience if overdone |
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Bias |
overt preference or sympathy for a particular point of view • can strengthen argument if bias seems relevant and within context, and if author has some authority • can undermine argument if disproportionate to context |
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Cliche |
overused or hackneyed phrase or opinion that shows a lack of original thought • can sway audience by appealing to something with which they are familiar • may make audience feel informed • may alienate sophisticated audience |
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Colourful language |
vulgar or rude language; particularly unusual or distinctive expressions • can provide humour • may offend a conservative audience • establishes informal register (friendly, one of us, on the level) |
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Connotation |
positive/negative implications, pejorative phrases; loaded language that evokes an idea or feeling, either positive or negative • encourages audience (either subtly or overtly) to accept an implication • seeks to persuade audience to share particular view of person or event |
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Design and Structure |
the appearance and layout of a text, including colour, font selection and page presentation • persuades through association • establishes genre and context • can manipulate audience emotions |
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Euphemism |
mild or vague expression substituted for one considered to be too harsh or direct • can soften the blow of difficult information or ideas • can alienate or confuse if overused or used cynically |
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Evidence |
materials used in support of an argument: facts and statistics expert testimony research findings anecdotal evidence • can lend argument weigh and author credibility if employed responsibly • can undermine argument if used inappropriately or overused |
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Exaggeration and Hyperbole |
overstatement used to imply something is better |
