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Memory encoding

Information has to be changed so it can be stored. Three main ways it can be changed: Visual (Picture), Acoustic (Sound) and Sematic (meaning).

Visual

A form of memory which stores information through our visual experience. It helps with LTM.

Acoustic

Coding for STM. By rehearsing letters and numbers.

Sematic (meaning)

Coding for LTM.

Memory storage

After information enters the brain it has to be stored or maintained, three-stage model proposed by Richard Atkinson and Richard Stiffrin.

Sensory memory

Sensory memory stores incoming information in detail but only for an instant, capacity of sensory memory is very large but info is unprocessed.

Iconic memory

Visual sensory memory

Echoic memory

Auditory memory

Short-term memory

Can hold information for approxs 20 seconds.. rehearsing can speed this process up.

People would repeat a new phone number over and over to themselves.

Short-term memory capacity can be increased?

Chunking combines small bits of information into bigger, familar pieces.

Long-term memory

Info can be transferred from STM to LTM.

Long term memory capacity

It capacity is nearly infinite and information can usually stay for a long duration of person's life. However some of this information may not be able to be retrived.