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19 Cards in this Set
- Front
- Back
- 3rd side (hint)
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Livingstone + Lunt |
Underlying struggle in regulation to protect citizens from potentially harmful content. Increasing power in corporations and technology make this tough |
Regulation |
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Bell Hooks |
Feminism is a political struggle to end patriarchal domination Other factors effect and exemplify this including race and class |
Feminist Theory |
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Curran + Seaton |
If we had more of a variety of media companies we would have a wider variety and more varied range of media texts |
Power and Industries |
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David Gauntlett |
We use the internet and other media texts to help create and mould out own identities. There’s more of a variety of representations to identify with in the modern day. |
Theory of Identity |
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David Hesmondhalgh |
Industry uses tried and tested strategies to appeal to us on a wide scale. However, we should be concerned one a small number of companies hold a vast amount of power |
Cultural Industries |
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Lisbet Van Zoonen |
Men and women presented differently in media causing fluctuation and unequal representation. Women are objectified as a result of western culture. |
Feminist theory |
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Judith Butler |
Gender is a social construct. ideologies and outlook of ‘masculine’ and ‘feminine’ are created through repeated images within a society and the media. |
Gender Performativity |
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Paul Gilroy |
Even though we no longer have colonies, the representation of these groups are still affected by what time in which it took place. |
Ethnicity + Postcolonialism |
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Stuart Hall |
Media language is often used to create representations. Stereotyping is often used by groups in order to assert power or dominance over another. |
Representation |
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Stuart Hall |
Producers want audiences to respond in a particular way. Some audiences will interpret it in the way the producer wanted. Others do the opposite and reject the producers desired meaning. Some sit on the fence and understand the desired meaning but adapts it to their own beliefs. |
Reception Theory |
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Henry Jenkins |
Internet has allowed fans to gather and create their own texts and easily share their work. Instead of consuming texts, audiences are now active participants in creating them. |
Fandom Theory |
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George Gerbner |
The more we see the same representations and messages the more inclined we are to believe they’re true |
Cultivation Theory |
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Clay Shirky |
It’s believed we’re now more likely to use the internet and other digital technologies to respond to media texts. This includes creating our own responses to texts |
“End of audience” |
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Albert Bandura |
If an audience sees aggressive behaviour within a media text they’re more inclined to mimic them |
Effects Debate |
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Claude Lévi-Strauss |
Texts can be understood through an examination of their underlying structure. This can be investigated through its use of binary opposites or pairs within a text |
Structuralism |
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Jean Baudrillard |
Lines between created texts and reality are becoming blurred. Perfection in media images appear ‘real’ despite being edited and altered |
Postmodernism |
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Roland Barthes |
The elements of a media text are codes that need to be read. They can be understood as the thing they are (denotated level) and the responses they create (connotated level) |
Semiotics |
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Steve Neale |
Genre is recognisable but does change over a period of time or borrow from other genres. Occasionally genres may be hybrids of two pre-existing genres. Genre helps market texts. |
Genre Theory |
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Tzvetan Todorov |
Narratives follow a conventional patter of structure. The beginning brings an equilibrium Followed by a disruption And a final new equilibrium |
Narrative Theory |
